The SOCIETY Fashion Week Unveils Custom Mobile App in Time for New York Fashion Week

The SOCIETY, a global fashion company and one of the largest brands within PLATOON Entertainment, just announced the release of their Mobile App through both the Apple App Store and Google. The Society produces events in the world’s most competitive markets such as New York Fashion Week, Los Angeles Fashion Week, London Fashion Week, Paris Fashion Week, Miami Swim Week, Greenville Fashion Week, and more. With new The Society Mobile App, The Society attendees will now be able to navigate and have a more immersive experience at their shows.

Through exhaustive market research, their team has compiled nearly every feature list industry executives, fashion designers, buyers, as well as the general public stated they wished existed. Within this highly technological mobile app, no matter where an individual is in the world, they will be able to not only watch every single show but also purchase clothing straight off the runway. Users can install The SOCIETY Mobile App for their iOS and Android devices for the most up-to-date information, exclusive offers, scheduling, live-streaming and take part in interactive fun.



  • Now no matter where you are in the world you have the ability to stream the largest Fashion Week’s straight to your device, only through The SOCIETY’s official app.


  • The easiest way to find everything you need at The SOCIETY.
  • Interactive maps.
  • Eat & Drink options nearby.
  • Activities and Amenities listings.
  • Mobile App Interact


  • Engage with The SOCIETY on and off site.
  • Push Notification updates.
  • Reserve exclusive Fashion Week tickets.
  • Specialty built Travel Packages
  • Lost & Found.


  • Save time in line by using the Apple Pay or Android Pay on your phone to pay for all concessions and vendors at The SOCIETY. Just tap once and get back to the fun quicker.


  • Order your food, drinks & The SOCIETY merch ahead of time with your Mobile Pay account in The SOCIETY app. Never used your Mobile Pay account before? No worries!  Simply complete setup within the Mobile Pay section within the app home page.
  • Order food from featured vendors exclusively available via Order Pickup.
  • Order beer, wine, sangria, margaritas & cocktails.
  • Receive a notification when your order is ready.
  • Choose a Pickup location in GA areas when ordering, and go to the designated spot to grab your order when ready.
  • Once a notification is received your order is ready, simply go to the “Pick Up Window” to skip the line.
  • Pick up merch at the main merch area.
  • Don’t worry about lines, just pop by a designated Pickup location.

In addition, the measure of connectivity within the mobile app for all of their shows will create a much greater experience level when planning travel through our customized platform, with the ability to book travel packaged through payment plans, exclusive ticket offers, as well as opportunities to join one of their many shows as either a Fashion Designer, Press + Media, Buyer, and more.


For more information, please check out from The Society website:


Source: The Society, NYFW