CLD PR Ushers in NYFW with A Sky‑High Celebration of New “House Of Burl” Campaign Presented By Burlington

New York Fashion Week opened with a distinctly downtown pulse as CLD PR transformed the rooftop of ModernHaus SoHo into one of the season’s first must‑attend destinations. Against panoramic skyline views, a curated mix of fashion leaders, digital tastemakers, and celebrity guests including Leonie Hanne, Jesse Metcalfe, Valentina Sampaio, Coco Rocha, Charity Lawson, Bailey Bass, and Sheynnis Palacios, set the tone for a season defined by discovery, style, and downtown energy.

Presented by Burlington in celebration of its new “House of Burl” campaign, the afternoon offered an exclusive first look at the retailer’s fall fashion and accessory finds. Making its NYFW debut, House of Burl encouraged guests, and future shoppers, to step outside the algorithm, trust their instincts, and make fashion their own. Surrounding the showcase, more than 25 fashion, beauty, wellness, and lifestyle brands transformed the rooftop into a multi‑sensory style playground.

Fashion and accessory favorites including Pink Palm Puff, Baby Gold, Teddy Blake, Atelier Solana, Pure Cashmere NYC, AVIDLOVE, EKOUAER, Young Fabulous & Broke, and HEYS brought elevated essentials, statement pieces, and travel must‑haves to the NYFW crowd. Beauty and wellness leaders, COLAB, UMAY, Buff City Soap, Evian Facial Spray, NOYZ, and Nassif MD Skincare, kept guests glowing between shows, while Tru Niagen & Niagen Plus offered on‑site NAD+ IV treatments for a restorative reset amid the week’s nonstop schedule.

Adding a fantasy‑level fashion moment, Luxe Du Jour hosted a designer handbag giveaway featuring some of the world’s most coveted labels. Possmei kept the crowd refreshed throughout the afternoon, and Brutus Broth delivered a luxe wellness touch for guests’ four‑legged companions.

With cocktails, light bites, and sweeping views courtesy of JIMMY SoHo, the rooftop quickly became one of NYFW’s earliest insider hubs—a place to reconnect with the fashion crowd, preview emerging brands, and feel the momentum of the season ahead. As New York shifts fully into fashion‑week mode, CLD PR’s annual gathering once again delivers the access, excitement, and modern glamour that make NYFW impossible to miss.

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Source: NYFW, Burlington, Pink Palm Puff, Baby Gold, Teddy Blake, Atelier Solana, Pure Cashmere NYC, AVIDLOVE, EKOUAER, Young Fabulous & Broke, HEYS, Leonie Hanne, Jesse Metcalfe, Valentina Sampaio, Coco Rocha, Charity Lawson, Bailey Bass, Sheynnis Palacios