Hi-tech chic (pronounced “sheek”) is a website featuring content that celebrates the latest trends in technology, style and fashion, and the exciting intersections between them like wearables, gadgets and accessories. Established in 2015 by Nina Pena, a tech industry veteran of over 10 years, business owner, writer, social media strategist and former aspiring model, Hi-tech chic applies a fashionista perspective to personal technology.
Getting her start in technology in 2005 as an administrative assistant supporting Dell‘s Product Group Marketing executives and team, Nina had the opportunity to experience prototype systems, product testing, unboxings and to see the No. 1 PC maker’s products be developed from conception to launch. She also spent two years at Edelman, the largest PR agency in the world, supporting the Hewlett-Packard team, giving her an even deeper understanding of the tech industry from a media standpoint.
While attending the Consumer Electronics Show (CES) in 2009, Nina was invited to join the staff at Cutegeek.com as blogger, product reviews guru and industry events roving reporter. In 2013 she added Examiner.com to her roster of technology bylines adapting her writing to the more formal AP Style, while working as a social media consultant for a boutique marketing agency.
After writing and consulting for technology over a period of six years, Nina wanted to expand her horizons and create a new site where she could have flexibility and creative control. Tapping into her experiences in technology and her passion for style, fashion and entertainment, she had a vision to combine all of these elements into one fabulous site.
Since 2015, Hi-tech chic has featured news, product reviews and industry event coverage in the technology, style and fashion industries. The events covered include CES, SXSW, E3, New York Fashion Week, ComicCon, Developers Week and various other industry events.
As Hi-tech chic grows, we are always open to new ideas and products to review so please contact us at firstname.lastname@example.org, @HiTechchic, or the below contact form with your ideas and partnership opportunities. If you would like to get in touch with Nina you can reach or follow her on Twitter @nrpena.