New Movements Launches Sustainable Premium Sneaker Line On Kickstarter

New Movements, a Norwegian-based sustainable-driven fashion brand, today announced the launch of its sustainable premium sneaker brand on Kickstarter.  The campaign goal is $14,313 and offers backers the chance to purchase a pair of premium sneakers for an early adopter discount of up to 50%, with added extras included. New Movements main goal is to produce sneakers in Europe from circular materials and cleaning up ocean plastic equal to 200 plastic bottles, 2.54kg, for every pair made.

Each sneaker has sustainability at its core and key premium features include:

  • 90% recycled and circular materials from European suppliers
  • Gold-certified Italian leather 
  • Soles made from 80% recycled rubber free of plastic
  • Premium laces made from recycled plastic bottles 
  • FSC-PEFC certified recycled packaging 
  • Manufactured in Portugal

New Movements will offer two styles in their ‘02 Postpone’ collection, Huk and Åpne, delivering premium quality recycled materials and Scandinavian minimalist design for a fraction of the cost, for an eco-conscious audience. The 02 POSTPONE COLLECTION is designed with that realization in mind, and offers you the opportunity to take a stand for a more sustainable future. 


HUK is a classic Scandinavian street sneaker with a subtle but clear message. The clean lines and stripped monochromatic design make HUK a safe choice for anyone looking for a classy sneaker to style their favorite outfit with. The fine, colorful pieces of recycled rubber visible in the outsole are designed to give the sneaker a raw and authentic look. HUK comes in Black, White or Grey.


ÅPNE is a clean-cut sneaker that celebrates the values and sensibilities of the urban Scandinavian mind. The classic and unpretentious silhouette is inspired by the clean lines that has made Scandinavian design a world phenomenon. With a generous but humble recycled rubber sole, ÅPNE is made for walking with pride through the streets of your city, while paving the way for a cleaner, more circular urban lifestyle. APNE comes in Orange or Black.

Their Kickstarter VIP Early Bird package starts at $121.00 and includes:

  • Pair of Huk or Åpne Sneakers
  • Free lace kit
  • 2.5 kg / 5 lb of Ocean Plastic Removed

To back their Kickstarter campaign or to purchase the early bird special please visit: To learn more about New Movements please visit:


Source: New Movements, Kickstarter