SXSW 2020: New Keynote Speakers, Badge Information and Deadlines Announced

The much anticipated SXSW (South By Southwest) Conference and Festival that happens in Austin, Texas from March 13th through the March 22nd has some new announcements and updates recently posted. As part of the local SXSW community and Austin guru, we have compiled the latest speakers announced, badge information and important conference deadlines to help plan your SXSW experience.   

SXSW Speakers:

The 2020 SXSW Conference Keynotes speakers were recently announced, Managing Partner at Brentwood Growth Partners and former President and COO of Nintendo of America Reggie Fils-Aimé and musician, singer, songwriter, visual artist, and actress Kim Gordon.

Across the Conference’s 22 programming tracks, newly-announced Featured Speakers include Benny Blanco, Tressie McMillan Cottom, Steve DeAngelo, Camille François, Chip and Joanna Gaines, Roxane Gay, Chris Hughes, Guy Laliberté, Yo-Yo Ma, John Maeda, Col Needham, Kwame Onwuachi, Nile Rodgers with Merck Mercuriadis, Robert Rodriguez with Cheech Marin, Amy Webb, Shoshana Zuboff, and more. Stay tuned for more Conference and Festivals programming announcements coming this fall.

To learn more about the speakers please visit:

Badge Info:

If you’re planning on attending SXSW 2020 register by September 27th and save over 30% on the walk-up rate. To register and check out the rates for the entire SXSW 2020 conference and festival please visit:

All attendees will receive primary entry to programming associated with their badge type, in addition to enjoying secondary access to most other SXSW events. There are four SXSW Badge types: Platinum, Interactive, Film, and Music. Badges are tied to three access types:

  • Primary: admitted first
  • Secondary: admitted second, after primary line
  • Convergence: one line where all badges have equal access

The Platinum Badge remains your best bet with primary access to all of SXSW. If you have an Interactive, Film, or Music Badge, you have primary access to the respective Conference tracks and events of your badge type, plus secondary access to other tracks and events outside your badge type. Use the Badge Comparison Chart to find out what each badge gets access to.

Upcoming Important Dates:

Below are the latest deadlines for SXSW 2020 however the dates may change so keep checking back on their deadlines page located here:

  • September 20: Art Program Application Early Deadline
  • September 27: Early Registration Deadline
  • October 11: Art Program Final Deadline
  • October 17: Film Festival Submissions Late Deadline
  • October 25: SXSW Songs Application Early Deadline
  • October 25: Showcasing Artist Application Final Deadline
  • November 15: Interactive Innovation Awards Final Deadline
  • November 15: SXSW Pitch Final Deadline
  • November 22: Place By Design Deadline
  • December 6: David Carr Prize Essay Deadline
  • December 12: Film Festival Submissions Final Deadline

Later in the fall, SXSW will release a suite of event resources to help registrants prepare for the adventure ahead including the online SXSW Schedule, official mobile app, and more event navigation tools. In the meantime, view the 2020 Timeline below for a general breakdown of their daily programming schedule.

To download the SXSW 2020 timeline via PDF please visit:

We will be covering SXSW Interactive for the 7th year in a row and will keep posting updates as they are announced throughout the rest of the year through 2020 till the conference. For more information about SXSW please visit:


Source: SXSW, Austin Convention Center Photo by Aaron Rogosin