This week LOCI, the vegan footwear brand, announced their collaboration with actress, designer, and environmentalist, Nikki Reed, in a curated line of premium vegan sneakers for men and women. The REED x LOCI capsule collection was developed as a next generation of sneakers made from sustainable materials – keeping the focus on a modern and clean design.
“Unlike the traditional way of making footwear that puts profits before the planet, Loci was born to do just the opposite. Nikki Reed was always an inspiration to the team, not only the way in which she leads a sustainable life in fashion, business and beyond, but also how she challenges the common assumption that sustainability can’t be made stylish. Watch this space!”
Handmade in Portugal, each pair uses recycled ocean plastic sourced from the Mediterranean in creating a unique and distinctive material that per square foot is more expensive than leather.
The waterproof sneakers insoles are made of both cork and recycled foam while the lining is made of soft bamboo with an uber-light cork midsole. The new line comes in these four-color combinations: beige/beige/gum, natural/white/white, beige/beige/beige, and sage/sage/sage.
As part of LOCI’s commitment to saving our oceans, for each pair sold LOCI gives back 10% of its profits toward building ocean conservation sites and preserving endangered ocean life.
Nikki says, “LOCI represents so much more than a shoe. It’s a chance to prove that we can create products that are as chic as they are conscious of the planet. Luxury and sustainability can live together, you don’t have to sacrifice one for the other.”
The REED x LOCI collection was launched on May 6, 2021 with a limited edition drop available exclusively at Lociwear.com before expanding internationally.
REED x LOCI can be found at lociwear.com/Reed.
Source: REED x LOCI