The Bicester Collection Reveals Multi-world Virtual Shopping Experience Powered by Emperia


In collaboration with Emperia, an immersive virtual retail platform, The Bicester Collection, a family of 11 distinctive luxury shopping destinations in Europe and China, is introducing a new festive virtual retail shopping experience. Bringing its unique Village environment to audiences worldwide, the new virtual experiencer powered by Emperia showcases the unique curation of the world’s leading luxury fashion and lifestyle brands enhanced by five-star hospitality and services.

The Bicester Collection multi-destination virtual village experience was designed to represent each of the Villages’ exquisite physical environments.  The experience brings together Bicester Village (UK), La Roca Village (Spain), La Vallée Village (France) and Fidenza Village (Italy), maintaining the Villages’ visual integrity and real-life shopping experience.

Guests around the world can wander and navigate freely around each virtual Village, discovering the Collection and its commitment to extraordinary experiences through its experiential offers, hospitality and services and portfolio of luxury retailers, in order to prepare for an upcoming in-person visit, in a compelling and immersive way.

The Apartment, a hallmark of each of the real-life Villages, is a dedicated private space that welcomes the Village’s private clients during their visits. While the physical Apartments may be invitation-only, this experience invites guests to explore the luxurious Apartments virtually.


In addition to discovering the private spaces, guests can also access the Collection’s signature hospitality offering by pre-booking physical, in-Village services like Hands-free Shopping, joining its membership programme and even booking live, virtual personal shopping appointments.

The Bicester Collection leverages the intrigue and enticement of real-life window shopping outside The Apartment in the virtual Village itself.  This invites users to discover a selection of virtual boutiques, with each click on a display window bringing up a curated list of the Village’s luxury brand offering in different categories. These experiential virtual offerings allow The Bicester Collection to tailor the shopping experience to each guest’s needs before, during and after their visit to one of the physical Villages.

A map introduces guests to the locations of the Villages around the world, allowing users to move seamlessly from one Village to another Highlighting the global reach of The Bicester Collection. As an added bonus, guests who explore all four virtual villages will receive a gift voucher, redeemable at all villages throughout Europe and China.

Emperia’s platform allows retailers to both build and maintain cutting-edge shoppable, virtual experiences, while leveraging data monitoring to optimize in-store virtual user experience, brand engagement and conversions.

The Bicester Collection virtual retail experience is now live at:


The Bicester Collection is a family of 11 distinctive shopping destinations in Europe and China defined by extraordinary experiences while offering remarkable value. The Collection, created and operated by Value Retail, brings together the world’s most discerning guests and the world’s most renowned brands – often for the first time – on a journey of discovery. The Villages are located close to some of Europe’s and China’s most celebrated cities: London, Milan, Munich, Dublin, Barcelona, Madrid, Paris, Brussels, Frankfurt, Munich, Suzhou and Shanghai. Collectively home to more than 1,300 boutiques, The Bicester Collection offers guests an ever-evolving curation of fashion and lifestyle brands, world-famous restaurants, exciting pop-ups, and imaginative art installations throughout the year. Discover more at  


Emperia develops a virtual store platform for the retail and fashion sectors, powering the creation and maintenance of virtual experiences, ones that communicate a brand narrative that are tailored for the unique environment of the virtual world. Virtual stores can be extended into the metaverse, further providing brands and their customers with branding cohesion and a seamless transition, from physical to virtual. Emperia’s selected clients include leading brands such as Dior, Bloomingdale’s, Burberry, Lacoste, L’Occitane, Tatcha, Sunglass Hut, Getty Images and others. More info at


Source: The BICESTER Collection, Emperia