L’Occitane En Provence & Emperia Introduce A Virtual Fragrant Sensory Summer Journey In Provence

French luxury retailer, L’Occitane en Provence and virtual experience development platform pioneer, Emperia, have collaborated again for a brand-new virtual experience, The L’Occitane Greenhouse. The new virtual experience will highlight L’Occitane en Provence range of summer fragrances, drawing inspiration from the picturesque landscapes and aromatic wonders of the Provence region. The L’Occitane Greenhouse will spotlight offerings for both men and women, including the scents of Neroli and Orchidée, the 86 Collection and Cedrat.

The virtual world is comprised of three (3) uniquely designed rooms placed in a greenhouse, in the summer fields of Provence, France. The Main Hall features the brand’s women collections, on its rose, cherry blossom and lavenders scents; a woodsy Men Collection room, in a forest-like atmosphere; and a Middle East Oasis, a regional lounge-like room, featuring local scents including Ambre and the 86 Scents collection.

The new virtual world is a true educational journey, showcasing each fragrance’s intricate craftsmanship and locally-sourced ingredients, all making for authentic and captivating scents while capturing the essence of Provence’s natural wonders.

Guests can now experience and purchase the L’Occitane fragrance range at the virtual experience, available at: me.loccitane.com.  


L’Occitane is a global, natural, and organic ingredient-based cosmetics and well-being products manufacturer and retailer with strong regional roots in Provence, France. With stores all over the world and a growing presence in the Middle East, the brand is committed to developing and retaining high quality products that are rich in natural and organic ingredients of traceable origins and respect for the environment. For more information, visit: me.loccitane.com


Emperia develops a virtual store platform for the retail and fashion sectors, powering the creation and maintenance of virtual experiences, ones that communicate a brand narrative that are tailored for the unique environment of the virtual world. Virtual stores can be extended into the metaverse, further providing brands and their customers with branding cohesion and a seamless transition, from physical to virtual. Emperia’s selected clients include leading brands such as Dior, Bloomingdale’s, Burberry, Lacoste, Christie’s, Sunglass Hut, Getty Images and others. London and New York-based, Emperia is the winner of the Plug and Play Brand & Retail Start-up Award and is a British Fashion Council Patron. For more information, visit www.emperiavr.com.


Source: L’Occitane, Emperia

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