L’Occitane en Provence Announces Brand-New Holiday Virtual Store Developed by Emperia

The French luxury retailer of body, face, hair, fragrances, and home products, L’Occitane en Provence, has announced the launch of a brand-new holiday virtual store. The L’Occitane en Provence holiday virtual store was developed by Emperia and designed in partnership with world-renowned artist Steven Wilson.

The virtual experience reflects the brand’s focus on the joy of giving, sharing and about the spirit of gifting set up in a cozy chalet within the Provençal French Alps. Allowing guests to discover its limited-edition holiday ranges within the virtual store, customers also get to learn the journey into L’Occitane’s recycling initiatives.

The experience’s layout allows for easy exploration of gift finding, with products being conveniently distributed by budget, with five distinct yet cohesive product areas. The product areas include: advent calendar, holidays limited edition collection, gift sets, fragrances and Santa’s wish list.

Additionally, the experience teaches guests about the art of gift wrapping. Scattered around the space, guests will find gift wrapping elements; as they locate each item, they are presented with different personalization options (i.e. tissue paper, box patterns, etc.). Upon completion of the mini-game, an animation shows the guest their customized box, rewarding them with a special L’Occitane Christmas reward.

The holiday collection designs have been created in partnership with Steven Wilson, a UK-based artist whose illustrations are meant to reflect joy, with retro yet contemporary design. Wilson has previously worked with major brands including Nike, The Oscars, Virgin, MTV and others.

Stepping outdoors, each guest is greeted by a true magical Christmas experience, with an Olive tree that guests can light up themselves. The Provencal Christmas tree, a millenary tree symbolizing joy, strength and togetherness is also the spot where guests get to create their own personalized postcard, containing their curated product wishlist, to send to their loved ones.

The Emperia platform has been powering the creation of virtual stores for some of the world’s leading brands, developing virtual experiences that are data-driven and designed to elevate the online retail experience, by placing personalization and brand storytelling at the center of online shopping.

To experience L’Occitane en Provence’s new holidays virtual experience today, visit https://ae.loccitane.com/emperia_holiday.html?lang=en_AE


L’Occitane is a global, natural, and organic ingredient-based cosmetics and well-being products manufacturer and retailer with strong regional roots in Provence, France. With stores all over the world and a growing presence in the Middle East, the brand is committed to developing and retaining high quality products that are rich in natural and organic ingredients of traceable origins and respect for the environment. For more information, visit: me.loccitane.com


Emperia develops a virtual store platform for the retail and fashion sectors, powering the creation and maintenance of virtual experiences, ones that communicate a brand narrative that are tailored for the unique environment of the virtual world. Virtual stores can be extended into the metaverse, further providing brands and their customers with branding cohesion and a seamless transition, from physical to virtual. Emperia’s selected clients include leading brands such as Dior, Bloomingdale’s, Burberry, Lacoste, Christie’s, Sunglass Hut, Getty Images and others. London and New York-based, Emperia is a Webbys 2023 winner, the winner of the Plug and Play Brand & Retail Start-up Award and is a British Fashion Council Patron. For more information, visit www.emperiavr.com


Source: L’Occitane, Emperia