In celebration of Bloomingdale’s 150th anniversary, Emperia, the virtual reality platform for art, retail & fashion, today launched a new, futuristic virtual store. Designed by Emperia, the virtual store will feature exclusive collections from brands including Polo Ralph Lauren, Marc Jacobs, David Yurman, MCM, Byredo, Baccarat, and many more creating an innovative shopping experience in the metaverse.
Bloomingdales introduced the virtual store during New York Fashion Week as part of one of their biggest anniversary campaigns. The campaign will feature celebrations across the United States with some of the most acclaimed designers, exclusive merchandise, and multiple national events.
The virtual store features a video of the evolution of the brand from Bloomindales’ initial establishment to the present, contrasting the difference from the past to the future. Additionally, it will feature games, special surprises and a Bloomingdale’s unique collection, designed exclusively for its anniversary celebrations.
Virtual stores have become an integral part of many brands’ online sales strategy, with numerous retailers developing virtual stores as part of their ongoing omnichannel approach. Addressing retailers’ demand for a long-term strategy, Emperia created a SaaS platform that enables creative control for retailers and brands to update merchandise and change store decor so that maintaining a virtual space becomes seamless and completely aligned with retailers’ physical store operations.
To shop at Bloomingdale’s virtual store and participate in the anniversary festivities, visit www.bloomingdales.com.
About Bloomingdale’s
Bloomingdale’s is America’s only nationwide, full-line, upscale department store. A division of Macy’s, Inc., it currently operates 33 Bloomingdale’s stores and 21 Bloomingdale’s, The Outlet Stores, in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, and Virginia, along with 1 Bloomie’s location in Virginia. In addition, Bloomingdale’s has an international presence with a location in Dubai. Founded in 1872, the iconic retailer is celebrating its 150th anniversary this year. For more information visit www.Bloomingdales.com.
About Emperia
Emperia develops virtual stores for the retail, fashion and art sectors, providing a realistic virtual experience to consumers, one that communicates a brand narrative that is tailored for the unique environment of the virtual world. Virtual stores can be extended into the metaverse, further providing brands and their customers with branding cohesion and a seamless transition, from physical to virtual. Emperia’s selected clients include leading brands such as Dior, Burberry, Christie’s, Getty Images and others. London and New York-based, Emperia is the winner of the Plug and Play Brand & Retail Start-up Award and is a British Fashion Council Patron. For more information, visit emperiavr.com.
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Source: Bloomingdales, Emperia
