Asia Fashion Collection (AFC) invited emerging designers from across Asia to compete for a chance at their very own New York Fashion Week runway debut. During NYFW, the five finalist brands from the Tokyo show conclude their arduous journey by presenting their FW25 collections at AFC’s 12th annual event.
The purpose of the Asia Fashion Collection is to discover and nurture young designers who are from Asia. Organized by Vantan and PARCO. Co. Ltd., Asia Fashion Collection FW25 debuted February 11th, 2025 at NYFW showing both menswear and womenswear.
Five brands revealed their collections during the runway show. All of the brands and designers are from Asian countries. Designers include Yousuke Haga by Yousuke Haga, PCES by Yu Chi Lee, Chih Yun Chang, Bruno Hayon Chung, MEG KIM by Meg Kim, BILL BILL by Kouki Sera & Kotarou Kawamura and LITTLE BEDROOM by Sora Komatsu.
From Japan, Asia Fashion Collection presented Vantan Design Institute’s own Sora Komatsu’s LITTLE BEDROOM. With the brand concept ‘Geek Culture Strikes Back!,’ LITTLE BEDROOM is a brand that aims to fuse street and high fashion into a new apparel culture featuring the highlights of geekdom such as the Internet, anime, manga, and video games.
Also at Asian Fashion Collection show was the prestigious Osaka Bunka Fashion College Super Design Department student’s namesake brand: YOUSUKE HAGA. The brand YOUSUKE HAGA aims to create clothing that contributes to self-expression based on the cultures and ideas that have influenced the designer himself. With the theme ‘Night Hawks,’ designer Yousuke Haga likes the feeling of solitude in the city at night which is shown throughout the collection.
BILL BILL’s Collection Theme ‘Colorless Bible’ signifies the desire to repaint rigid rules and ideas in one’s own preferred colors. Integrating the exaggerated expressions from cartoon movies we grew up watching into a look unified in pure white. BILL BILL’s concept is “clothing with free thought.”
Designer Meg Kim’s AW25 collection, delves into her archives, reinterpreting iconic pieces that define the brand’s core DNA. “Run Wild” explores the intersection of romantic masculinity and utilitarian workwear, seamlessly merging nostalgia with modernity.
PCES FW25 collection is a profound exploration of the duality of things, where seemingly opposite elements can share the same fundamental basis. It reflects on the relationship between death and rebirth, the old and the new, inviting one to ponder the complex interplay of these seemingly contrasting forces.
To learn more about the show and designers please visit: https://asiafashioncollection.com/.
About Asian Fashion Collection
Asia Fashion Collection is an incubation project produced and sponsored by Vantan and PARCO CO., LTD, in partnership with other Asian affiliates. AFC provides a platform for emerging talent throughout East Asia to compete for a chance at global debut. Each Fall/Winter season, the brands that won the Tokyo preliminary debut their collections at the annual AFC’s final stage at NY Fashion Week. AFC is passionate about discovering and nurturing new talent while widening the reach in the fashion industry by fostering the growth of the continent’s most promising up-and-coming designers.
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Source: NYFW, Asia Fashion Collective, Yousuke Haga by Yousuke Haga, PCES by Yu Chi Lee, Chih Yun Chang, Bruno Hayon Chung, MEG KIM by Meg Kim, BILL BILL by Kouki Sera & Kotarou Kawamura, LITTLE BEDROOM by Sora Komatsu
