Anne Klein Presents “SEE IT NOW – BUY IT NOW” Digital Presentation at NYFW

During New York Fashion Week (NYFW), Anne Klein, the Iconic American Brand, presented their “SEE IT NOW – BUY IT NOW” digital presentation on the Council of Fashion Designers of America (CFDA) Runway 360 Platform. With the fall “SEE IT NOW – BUY IT NOW” video and shoppable lookbook the brand celebrates all women and the multifaceted lives they lead.

Featured in the campaign is multi-hyphenated model-frontline nurse-wife, Maggie Rawlins. Rawlins traveled from her Northern Carolina home to New York City to work in several hospitals in Queens when the pandemic first hit. She also made a splash as a Sports Illustrated swimsuit rookie.

More than 50 years later, Anne Klein’s famous words continue as the brand’s driving force. This season, they commemorate her legacy by celebrating the ultimate intention behind her designs— the women.

For Fall 2021, they did take a candid approach to shine a light on the most important part of the collection being the spirit of the woman who wears them.

All styles featured in the “SEE IT NOW – BUY IT NOW” collection will be available on over the next few weeks.

About Anne Klein

Anne Klein was a visionary designer who originated the concept of a fully coordinated closet, providing a uniquely American point of view to the global fashion industry. Her trademark separates became the hallmark of a purposeful and stylish wardrobe – one that has informed trends for decades. She founded Anne Klein & Company in 1968 serving women around the world with classic American style. She was recognized as one of the groundbreaking designers in American fashion by bringing a distinct point of view to womenswear with contemporary elegance and modern style on a global scale. Today, versatility and ease continue to drive the evolution of the brand, now owned by WHP Global, celebrating all aspects of a woman’s life by providing pieces destined to live in the front of her closet. To learn more please visit: WWW.ANNEKLEIN.COM.

About WHP Global

WHP Global is a New York-based firm that acquires global consumer brands and invests in high-growth distribution channels, digital commerce platforms, and global expansion. WHP owns ANNE KLEIN®, JOSEPH ABBOUD® and a controlling interest in TOYS”R”US®, BABIES”R”US®, Geoffrey® the Giraffe and more than 20 additional consumer brands in the toy and baby categories. WHP manages over $3 billion in retail sales across its portfolio of brands.


Source: Anne Klein, WHP Global, CFDA, NYFW