South by Southwest Festival Expands to London for 2025

After another amazing South by Southwest (SXSW) 2024 in Austin, Texas, the festival has announced they are expanding to Europe, London to be exact! SXSW London edition is slated to take place in dozens of venues, galleries, clubs and other spaces in Shoreditch for a week in June 2025. The decision to expand was made after the very successful SXSW Sydney event, which happened last October 2023.  

Now with both Austin and Sydney events, London will make South By an indispensable three-stop tour for the global creative community. Below are what we know so far about the new event in London, launching June 2025.

  • SXSW London will build on a legacy that has been created over almost four decades, where creatives converge every March to discuss and debate some of the most challenging issues of our time, with innovation in technology and science presented alongside the world’s biggest music and entertainment stories.
  • SXSW London will bring its own personality, driven by the city’s internationally renowned cultural life and creativity and its proximity to other major creative and tech centers in Europe.
  • Over the course of a week in June, SXSW London will take over dozens of venues, galleries, clubs and other spaces in Shoreditch, renowned as a vibrant center for creativity and technological innovation, as well as for its diversity, energy, global cuisine, and nightlife. 
  • In addition to inspiring and thought-provoking keynotes, music showcases, and a look at what’s new in tech, gaming and screen, SXSW London will introduce boundary pushing visual arts, design and fashion programming, with exhibitions and interactive and immersive experiences in public spaces across its East London campus.
  • The event will continue to develop Austin’s focus on climate change and sustainability, with the ambition to drive positive change for future generations. 
  • More details about the SXSW London 2025 program will be announced in the coming months, with badges due to go on sale in October 2024.

Register your interest for the event in the 2025 European creative calendar at!


Source: SXSW

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