Blue Nile Opens First Texas Showroom at the Domain NORTHSIDE

Today, May 14, 2021, Blue Nile, the fine jewelry and diamond retailer, opened its doors in Austin’s open-air shopping center, Domaine NORTHSIDE, making it the first physical Blue Nile showroom in the state of Texas. The premium “Jeweler for Life” is joining Domain NORTHSIDE’s top-notch roster retailers, adding to the best selection of fashion and lifestyle brands, gourmet dining and entertainment. 

With more than 20 years of experience in the e-commerce space, Blue Nile is a leader in fine jewelry and diamond engagement rings. Blue Nile revolutionized the diamond engagement ring shopping experience, establishing a place of trust and discovery online, while offering an unrivaled selection of high-quality diamonds at a great value.

Now, the brand is opening iconic showrooms in the most dynamic cities in the United States – including Austin, TX – to offer best-in-class expertise and premium quality merchandise from diamonds, to gemstones, to precious metals, and create meaningful connections with consumers where they prefer to shop, whether online or in-person. 

While visiting Blue Nile’s showroom customers can experience their superior selection of jewelry as their non-commissioned Diamond & Jewelry Consultants expertly guide you through the buying process.

Blue Nile’s new store at the Domain NORTHSIDE is located at 11821 Rock Rose Ave., Austin, TX, between Sephora and Free People. The store is open Monday through Saturday from 12pm till 9pm and Sundays from 12pm till 6pm. To learn more about the new Texas location please visit   

Please note, due to Covid-19 capacity restrictions, guests are encouraged to book an appointment prior to visiting. Walk-ins are also welcome, but availability is not guaranteed. 

For additional information on Blue Nile, please visit

About Domain NORTHSIDE

Domain NORTHSIDE, also home to the famed Rock Rose entertainment district, is the latest evolution in mixed-use real estate in North Austin. Their unique lifestyle center seamlessly combines iconic global brands and local Austin businesses, including Apple, RH – The Gallery, Nordstrom, Warby Parker, AWAY, YETI, Nina Berenato, Blue Nile, and more. For additional information please visit:


Source: Blue Nile, Domain NORTHSIDE