In celebration of its 10th anniversary, Fair Harbor, the certified B Corp and early leader in repurposing plastic bottles into recycled polyester brand, will release its new exclusive collection on May 16th, 2024. Starting with the launch of a single style of boardshort in 2014, the beachwear brand founded by siblings Caroline and Jake Danehy, has transformed more than 35 million plastic bottles into fabric for their apparel. All of Fair Harbor’s clothing styles contain a minimum of 87% sustainable materials, and the new limited-edition collection builds on the brand’s already considerable environmental impact.
Inspired by the siblings’ early days on Fire Island with their family, the new limited-edition anniversary capsule features a 27-piece collection of swim, shorts, tees, and hoodies will introduce eight new sustainable silhouettes. The 10th Anniversary collection includes 90s athletic-style Schooner Mesh Short made for post-surf lounging; the Marina Shirt, designed with Lenzing Ecovero fabric made from wood; and the Rockaway Boardshort, an homage to the boardshorts Jake wore as a kid on Fire Island.
In addition to the exclusive 10th Anniversary collection, Fair Harbor will launch its much-anticipated first women’s swim collection made from recycled nylon. Styles include the Atlantic One Piece, bikini separates Coastal Bottom and Sandpiper Tank, and the Amagansett Sarong made from 100% organic cotton. Finally, as part of its ongoing environmental mission to reuse and recycle, a range of vintage Fire Island-themed t-shirts curated by the Fair Harbor in-house design team will be available online.
The Fair Harbor announcements don’t end there, starting in June, co-founders Jake and Caroline plan to return to their roots and embark on a “10 Years, 10 Cities” tour. The tour will be focused around the East Coast to host trunk shows with some of their earliest supporters: Nantucket Surf Club in Nantucket; Corliss and Flair House on Fire Island; Rothmans of Scarsdale, NY;
Flying Point in Southampton, NY; Nordstroms in New York, NY; Crafted New England in Exeter, NH; Puritan Cape Cod in Chatham, MA; and Seaside located in Seaside FL. At each trunk show, ten percent of sales will be donated to a local community charity set by the retail partner and Fair Harbor.
The “10 Years, 10 Cities” tour will start on June 13 and end on August 17, 2024. The 27-piece 10th Anniversary Collection will be available on Fair Harbor’s e-commerce at www.fairharborclothing.com beginning May 16th, 2024.
About Fair Harbor
Fair Harbor is a sustainable coastal lifestyle brand launched in 2014 by siblings Jake and Caroline Danehy. Inspired by their childhood summers spent in Fire Island, NY, the duo’s passion and persistence evolved Fair Harbor into the fastest-growing sustainable apparel company in the United States. The purpose-driven Certified B Corporation began with the simple goal of reducing plastic waste in the water and at the beach. Since then, Fair Harbor has transformed more than 35 million recycled plastic water bottles into lifestyle apparel. The brand innovated the men’s swimwear space by inventing BreezeKnit™ fabric, an ultra-soft interior liner for their shorts, to solve the chafing caused by traditional mesh. The company has since expanded into numerous categories as part of its evolution into a full lifestyle brand for the entire family. INC magazine’s INC 5000 List ranked them the 26th Fastest-Growing Private Company in America and the #2 Fastest-Growing Private Companies in Retail for 2020. In 2021, the Danehy’s earned the prestigious EY Entrepreneur of the Year Award and the Reuters Responsible Business Award. Fair Harbor is sold online, in Nordstrom, Saks Fifth Avenue, and more than 500 specialty retailers nationwide. Learn more about Fair Harbor and shop the latest collections at fairharborclothing.com.
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Source: Fair Harbor
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