Rebecca Minkoff, the global fashion brand, launched their “I Love New York” Capsule Collection during New York Fashion Week. To launch the collection, the designer co-hosted an event with Lady Phe0nix at Spring Studios, unveiling her first-ever collection of brand NFTs.
In celebration of their 20th anniversary, the ‘I Love New York’ Capsule Collection draws inspiration from the city that has shaped the Rebecca Minkoff brand. Each piece in the Capsule Collection encapsulates what this brand has become known for – leather and studs, chunky chains, zippers and fringe.
The handbags complete each look with a refreshed take on an iconic Morning After Bag which helped solidify Rebecca as an industry leader in the accessories space.
“New York has always been at the root of my inspiration. As I reflect on 20 years since launching my brand with an ‘I Love NY’ t-shirt, I wanted to create a capsule collection that embraced my love for this resilient city and celebrate the roots of the Rebecca Minkoff brand,” states founder Rebecca Minkoff.
The brand, in partnership with Yahoo!, also revealed their first-ever collection of brand NFT’s via a series of collage images featuring model portraits by Cass Bird within the immersive experience by Yahoo!
Batsheva Haart, Emma Brooks, Olivia Ponton, Heidi D’Amelio Carmella Rose, Chrishell Stausse and Madison Pettis joined Minkoff to celebrate the launch which included an unveiling of her first-ever collection of NFTs.
OpenSea will host the auction of the NFT collection, including 10 original NFTs, and 221 editions. Consumers will also have the opportunity to shop the digital NFT Merchandise Collection via The Dematerialised as of September 14th. The collection includes 4 full looks, exclusive bags, jewelry, and highlights a signature RM x Limelife by Alcone Makeup look and custom RM x KISS Nail Designs.
All proceeds from the NFTs will be used to fund a grant for Women-Owned Businesses Impacted in NYF by the pandemic through The Female Founder Collective.
The Capsule Collection showcased is available on rebeccaminkoff.com for pre-order now! To check out the Yahoo! immersive experience please visit: Rebecca Minkoff Immersive NFT Gallery Powered by Yahoo.
About Rebecca Minkoff:
An industry leader in accessible luxury handbags, accessories, footwear and apparel, Rebecca Minkoff’s modern bohemian designs are inspired by strong, confident and powerful women who embody the effortless, free-spirited lifestyle.
Source: Rebecca Minkoff, NYFW