Nike to Launch New Feature in its App That Uses AR to Size up Your Shoe

Announced this month, Nike plans to roll out a new feature in its app that uses augmented reality to determine your shoe size. Most of us know our shoe size by now however when it comes to working out or training for a sport the right athletic show will make or break you. Per the Nike Blog, Nike describes Nike Fit as “a new scanning solution that uses a proprietary combination of computer vision, data science, machine learning, artificial intelligence, and recommendation algorithms.”

Here’s how they say it will work:

Using your smartphone camera, Nike’s technology measures 13 unique points on your feet to determine your “perfect fit.” Once you’ve scanned your feet, you will be offered a “best fit for you” recommendation for that footwear wherever you shop in the app or in store. Nike gives the example, if you have used Nike Fit to scan your feet and you go to purchase a Nike Cortez on the Nike app, you won’t see a run of sizes anymore. Instead, you’ll just see your size for that particular shoe.

Then, if you go to buy a Nike Air Zoom Pegasus you might see another size. That’s because different shoes are made with different performance intent like a running shoe works best for the athlete when a little more snug while a sportswear shoe is designed to have more room for everyday wear.

Nike Fit is set to be a transformative solution and an industry first to use technology to solve for massive customer friction. The solution will improve the way Nike designs, manufactures and sells shoes that is a product better tailored to match consumer needs. A more accurate fit can contribute to everything from less shipping and fewer returns to better performance. 

An addition to their app allows users to find their shoe size using their mobile phone. Building on the broader industry trend of mass customization, Nike is securing public confidence in visualization technology, including AR.

This sounds all fine and dandy but will it work accurately? Time will tell and the Nike App will not be out to later in the summer, ironically right before back to school season. If you’re interested in the Nike app I suggest checking Nike’s blog for the official launch located here:


Source: Nike, Yahoo, Engadget