Market Partners with Gun N’ Roses, The Smiley Company and Bravado for New Capsule Collection

In collaboration with Guns N’ Roses, The Smiley Company, and Bravado, MARKET has announced the release of a new unisex capsule collection. As part of MARKET’s ever-growing list of partnerships with icons of culture and creatives, this is the latest addition to the expanding list.

As a Los Angeles-based brand, MARKET seized the opportunity to honor Guns N’ Roses nearly forty years after the band had its debut performance at the storied Troubadour in Los Angeles.

In order to properly pay homage to the heritage of Guns N’ Roses, the MARKET team sourced vintage denim from the ‘80s and ‘90s in the streets of Los Angeles for the hero pieces of the collection. The team upcycled denim jeans and jackets of the time with new custom patches and airbrushed-style graphics, referencing the bad boy aesthetic that defines Guns ‘N Roses and their music.

In addition to the vintage denim pieces, the collection features five apparel styles and a trucker hat, which draw inspiration from the iconic ‘Appetite for Destruction’ album cover and the electricity that Guns N’ Roses brought to rock ‘n’ roll.

Row 1: L to R – Guns N’ Roses Jean Jacket Rework ($200), SMILEY®Guns N’ Roses MARKET Cross Crewneck Sweatshirt ($90), Guns N’ Roses Jeans Rework ($200). Row 2: L to R – SMILEY®Guns N’ Roses MARKET Appetite T-Shirt ($45), Guns N’ Roses MARKET Group Skelly Hoodie ($95), Guns N’ Roses MARKET Skulls T-Shirt ($45)

This limited-edition collection will be available worldwide through MARKET’s website, ranging in price from $45 – $200 USD, in sizing XS-XXL.


Market is a lifestyle brand that moves at the speed of the internet to mash up pop culture and streetwear in a powerful combination made deadly with collaborations with some of the industry’s biggest players. Its limited-edition drops generate products and ideas that move from concept to sell-out in just a few hours by designing, producing and launching products in real-time from its DTLA atelier. Market removes the barriers between good ideas and successful business by blurring the line between collaborators and customers. It helps creatives, dreamers and misfits bring their ideas to market, providing entry into the exclusive worlds of design and streetwear with education, resources and mentoring.

Market was founded by Mike Cherman, who got his professional start with a guerilla campaign that caught the attention of sneaker industry god Jeff Staple and briefly landed him in jail. Cherman went on to design the KITH logo, hone his skills at Nike’s 255 Custom Lab and launch cult streetwear brand ICNY. Market has attracted top collaborators like Converse, Puma, Lacoste and Cole Haan and celebrity fans that include Erykah Badu, YG, Jay-Z and LeBron James.


Created in 1972, by French journalist Franklin Loufrani to spread feel-good news, the Smiley would go on to become one of the most important icons in graphic design, bringing people together through a creative message that spreads positivity and putting social and emotional learning at the top of the agenda. Smiley is a universal counter culture icon with a message of positivity that has influenced generations across the globe. Reinvented and redefined by generations of activists, artists and creators, Smiley continues to thrive and influence future generations. Today, The Smiley Company is one of the world’s top global licensing enterprises that extends across fashion and homewares, through to food and beverage and continues to embrace collaboration as an opportunity to spread this important message.


Bravado is the leading global provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Part of Universal Music Group, the leader in music-based entertainment, Bravado represents artists in more than 40 countries and provides services including sales, licensing, branding, marketing and e-commerce. Their extensive global distribution network gives artists and brands the opportunity to create deeper connections with their fans through apparel, consumer packaged goods and unique experiences.


Source: Market, Gun N’ Roses, Smiley, Bravado