Universal Music Group’s (UMG’s) leading merchandise and brand management company, Bravado, with Apple Corps Ltd. have collaborated to honor the 60th anniversary of The Beatles first US visit with an exclusive shopping experience. Allowing fans to fully immerse themselves in the band’s history, ‘The First US Visit’ Virtual Shopping Experience will include exclusive merch and interactive elements.
Beatlemania officially reached the United States on February 7th 1964, when John Lennon, Paul McCartney, George Harrison and Ringo Starr stepped off their flight at John F. Kennedy airport to the reception of thousands of fans and journalists. On February 9th 1964, Ed Sullivan took the stage at Studio 50 proclaiming, “Ladies and gentleman, The Beatles!”
With a record-setting audience of 75 million Americans, the Beatles performance remains one of the Top 30 Most-watched American Television programs in history. The Beatle’s US visit continued with an overnight visit to Washington DC, two sold out shows at New York’s Carnegie Hall and another live performance on “The Ed Sullivan Show”from Miami.
Bravado partnered with sister company Fame House to build a virtual, interactive shoppable experience for fans old and new to relive the band’s iconic first trip to the States to celebrate the milestone 60th anniversary. Centered around The Beatles’ famed first performance on The Ed Sullivan Show, the experience allows fans to shop new and exclusive merchandise while being taken on a journey through the band’s trip via interactive elements.
Highlights include a recreation of the Ed Sullivan set from their first performance, a timeline with archival footage and interviews, a photo booth experience with the chance to be ‘The Fifth Beatle’ and digital postcards.
The experience is now live at https://usastore.thebeatles.com/.
###
Source: Bravado, Universal Music Group, Fame House, the Beatles
