RUN DMC is collaborating with adidas Originals for a pop-up and art installation experience in New York City from August 10th through August 12th at Bleeker Trading, 96 Christopher Street. Coinciding with the group’s August 11th return to headline the Hip-Hop 50 Live Concert, the pop-up will give fans access to merchandise from Barriers Worldwide and the Crate NY in addition to coolers in partnership with Igloo and other RUN DMC novelty merchandise items.
The pop-up will be open to the public August 10th through August 12th from 11am – 7pm with tunes from well-known hip-hop DJ Skratchbastid and appearances from both Rev. Run and DMC. The four (4) day pop-up is produced by Geneius Creative Agency (founded by RUN DMC’s Creative Director Eazuus), and Bravado (Universal Music Group’s industry-leading merchandise and brand management company), whilst fabrication build-out is produced by Native Construx, LLC.
Follow Run DMC Instagram account here: https://www.instagram.com/rundmc/ to learn more about the event on the day of.
Adidas Originals (often stylized as adidas Originals) is a brand of a line of casual and sportswear created by German multinational corporation Adidas. It consists of a heritage line, specializing in athletic shoes, t-shirts, jackets, bags, sunglasses and other accessories. The clothing and the accessories are under such categories as Superstar and Adicolor, designed by Adidas itself. To shop Adidas Originals click here.
Bravado lives at the crossroads of music, fashion and culture. We understand the power of smart merchandising, and we know how to create products that spark organic, emotional connections between fans and artists. Our world class capabilities have made us the leading provider of consumer, lifestyle and brand management services around the world. With teams in 40 countries, we create a tailored approach for every project — from creating new spaces in the market to bringing an artist’s creative vision to life. Bravado is about building brands and legacies that live on, beyond the music.
Source: Run DMC, Bravado, Bleeker, Adidas