BLACKPINK Reveals New Born Pink Pop-Up Experience in LA

The South Korean girl group, BLACKPINK, has been celebrating their Born Pink Tour globally with a series of immersive Born Pink Pop-Up Experiences. Presented by American Express, the next Born Pink Pop-Up Experience will take place in Los Angeles from August 24th – August 27th at 805 N. La Cienega Ave.

VERDY, a well-known Japanese graphic artist, serves as the artistic director for the global pop-up experience that recently appeared in London and New York. The Born Pink Pop-Up in Los Angeles will give fans access to an added dimension of the group’s record-breaking Born Pink World Tour with limited-edition merchandise collection which will include premium tee shirts, hoodies, hats and accessories designed by VERDY exclusively for the pop-up experience.

VERDY is a graphic artist from Osaka, Japan who currently resides in Tokyo. He is notably known for his iconic projects Girls Don’t Cry, Wasted Youth, his panda rabbit character Vick and most recently Visty. VERDY has worked with brands such as Nike, Human Made, Instagram, Levi’s, The Minions, Coachella, Dover Street Market and more. His creative efforts continue to thrive, acquiring him recognition worldwide.

The four-day event is produced by Bravado, Universal Music Group’s industry-leading merchandise and brand management company. All visitors who purchase merchandise at the experience will receive a limited-edition, VERDY designed tote bag, while supplies last, courtesy of American Express.

As the official presenting partner of the Born Pink Pop-Up Experience, American Express® will offer Card Members a variety of epic onsite benefits, including exclusive early access to the experience for one hour each day ahead of the opening for themselves and up to one guest. Plus, Card Members will have exclusive access to purchase a VERDY-designed t-shirt and enjoy an Amex-only fast-lane checkout throughout the pop-up’s operating hours. American Express® Card Members will also receive a special sticker to customize their tote bag (also while supplies last).

Get all the details and benefit terms at

Operating hours:

  • Thursday, August 24th:  12-7 pm
  • Friday, August 25h: 12-7pm
  • Saturday, August 26th: 11-7pm
  • Sunday, August 27th: 11-7pm


One of the most massively successful K-pop groups in music history, BLACKPINK have redefined the global pop landscape since first bursting onto the scene in 2016. BLACKPINK is comprised of JISOO, JENNIE, ROSÉ and LISA—all immensely charismatic vocalists, dancers, and fast-rising fashion icons. With over 2.8M records sold in the UK (singles & albums), and 10 billion career global Spotify streams to date, BLACKPINK are now conquering the world with their recent album BORN PINK. Having already circled the globe once on their historic and sold-out Born Pink Tour, which included two sold-out dates at the O2 Arena at the end of 2022, the group is back on the road for an encore run that sees them returning to Europe and the United States this Summer.


Source: BlackPink, Bravado, American Express