Hailing from New York City, Adam “Ad-Rock” Horovitz, Adam “MCA” Yauch, and Michael “Mike D” Diamond came together in 1981 to form the Beastie Boys, a legendary music partnership that spanned more than three decades. Only NY, in partnership with Universal Music Group’s Bravado, has collaborated with Beatie Boys for a new collection.
The Only NY x Beastie Boys collection focuses on their chart-topping album, “To the 5 Boroughs,” which marked its 20th anniversary last June. Micah Belamarich, co-founder of Only NY, illustrated the collection, including the Streetball hat and t-shirt graphic. Both pieces pay tribute to Adam ‘MCA’ Yauch, his love of basketball, and the Brooklyn park named in his honor.
The Only NY x Beastie Boys capsule rounds out with the To the 5 Boroughs photo t-shirt shot in the Lower East Side, featuring the group hanging out in a way that feels timeless and relatable. The back details all five boroughs in a handstyle reminiscent of the album cover that inspired the collection. Belamarich designed the Collage graphic compilation tee, capturing the iconic Beastie Boys’ world in NYC with imagery of boomboxes, vinyl records, and 40oz bottles on street corners.
Whether it was setting up a basketball hoop at their 1994 Lollapalooza performance for a game with Smashing Pumpkins’ frontman Billy Corgan, donning baggy pants and ringer tees, or launching Grand Royal magazine as a pop culture time capsule, the Beastie Boys seamlessly infused New York elements into a unique cultural phenomenon that continues to resonate today. In essence, their impact can be summed up in a single Ad-Rock quote: “Chasing after the past is not going to lead you to the future you want.”
The limited-edition drop will be available exclusively online and in-store at 176 Stanton St. this Thursday, 2/6, at 12 PM EST while supplies last.
To shop please visit: https://onlyny.com/collections/only-ny-x-beastie-boys.
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Source: Only NY, Beastie Boys, Bravado
