I just recently got the Hook App to see what all the buzz was about plus I’m gearing myself up for Paris Fashion Week in February. The Hook Fashion Discovery app is a direct response to shopping trends showing consumers juggling multiple shopping apps and websites on their mobile devices. Hook, which is targeted towards fashion-conscious female and male millennials, is the first-of-its-kind to bring users exact and similar items to match their fashion queries.
The Hook Fashion Discovery App has three ways to search what you’re looking for: Similar Search, Type & Search, or Snap & Search.
- “Type and Search” – Simply key in something specific you are looking for (i.e. “green velvet blazer”) and with one tap you can instantly browse through “green velvet blazers” from your favorite fashion destinations including luxury e-stores like Net-a-Porter to a more accessibly-priced Macy’s or Nordstrom, and even inexpensive options from Forever21, H&M, and Amazon Fashion.
- “Snap and Search“- See something you like online or worn by a friend? Simply snap a photo and search for it on the app. Hook instantly lets you peruse the exact or closest results from your favorite retailers.
- “Similar Search” – Browse and select items you like from Hook’s trending feed and shopable editorials. Want more options? Simply tap on the Similar Search icon and Hook brings you back loads of similar options at all different price points for you to comparison shop.
I have only used the “Type & Search” function of the app simply because I haven’t seen anything (since I got the app not long ago) that has caught my eye that I wanted to take a picture of.
What I love about the “Type & Search” feature is it allows users to refine their searches by color, category, brand, size or price from your original search topic. You can also sort your search by old to new, new to old, products on sale and the price point. It truly does make shopping easier using an app as your fashion search engine.