Announced this week, esports leader ReKTGlobal and TalentX Entertainment unveil a new joint venture, TalentX Gaming, a talent management company specifically built for gaming and esports athletes and streamers. TalentX Gaming (TXG) combines the “creator first” talent development and social media monetization expertise of TalentX with ReKTGlobal’s position as a global esports leader in the almost $3 billion esports industry.
The ReKTGlobal ownership team includes musical artists Steve Aoki, Imagine Dragons and Nicky Romero, pro athletes Rudy Gobert, Landon Collins and Taylor Fritz, and lead investor Nick Gross. As parent company to the championship-winning esports powerhouse Team Rogue and the London Royal Ravens Call of Duty franchise, ReKTGlobal is a groundbreaker in esports, content creation and marketing.
TalentX is a “creator first” social media monetization and talent development company that represents the top creators on TikTok, including members of the company’s recently created Sway House — Josh Richards, Griffin Johnson, Anthony Reeves, Bryce Hall, Kio Cyr and Jaden Hossler — which racked up one million followers on their group TikTok account in the first month.
TalentX is the creation of Tal Fishman, who is known as Reaction Time on YouTube and has 23+ million social followers, and Jason Wilhelm, who started his career as a Call of Duty content creator before joining SoaR esports as Managing Director of Talent. Other co-founders include TikTok superstar Josh Richards who boasts more than 17 million followers, former NBA agent Michael Gruen and former Yahoo and Fullscreen exec Warren Lentz.
TalentX enlisted 60 of the world’s top social media stars to their growing client roster and collaborated with notable brands such as Amazon, Reebok and American Eagle in just three months. Jason Wilhelm will serve as CEO of the new joint venture TalentX Gaming. ReKTGlobal and TXG will operate as sister companies, with regular collaborations and cross-pollination creating new opportunities for creator, influencer and brand clients of both companies.
Source: ReKTGlobal, TalentX