In June, typically Fashion Week would happen in New York, London, Milan, and Paris but with the COVID-19 pandemic and social distancing requirements, plans for the fashion industry’s annual events have changed. While organizers are trying to transition to live streaming shows with no audience the question remains what will happen to Fashion Week this June? So far Paris has canceled while New York and Milan plan to postpone the event to later in the year. London, however, announced they will be going digital for their June fashion shows and will be in one gender-neutral platform.
Recently, British Fashion Council (BFC) announced that for the next twelve months all London Fashion Weeks will merge womenswear and menswear into one gender neutral platform, to allow designers greater flexibility. This June, London Fashion Week, will launch as a digital-only platform in light of the current environment, and will run from 12th June 2020 through the time period of former London Fashion Week Men’s.
Per BFC, the digital platform www.londonfashionweek.co.uk will relaunch live and be for both trade and consumer audiences; embracing the cultural commentary, creativity and humorous spirit for which British fashion and London are known for. The platform will host exclusive multimedia content from designers, creatives, artists and brand partners, enabling collaboration and bringing together fashion, culture and technology.
This new digital experience will be open to a global public and trade audience, and will work as a meet-up point, offering interviews, podcasts, designer diaries, webinars and digital showrooms, giving the opportunity to designers to generate sales for both the public through existing collections and the retailers through orders for next season’s products.
BFC has engaged a number of digital pioneering brands, including Amazon Launchpad, Facebook, Google, Instagram, JOOR, ORDRE/ORB360 and YouTube, who will all be activating content in unique ways, helping British designer businesses reach new public and trade audiences.
If you haven’t participated in London Fashion Week but never had the opportunity, here’s your shot! For more information about the London Fashion Week shows and for updates please visit: https://londonfashionweek.co.uk/.
Source: https://londonfashionweek.co.uk/, BFC