SXSW 2021 Online Music Festival Showcase Experience Announced

It’s less than two weeks away from the SXSW Online Musical Festival and more announcements have been communicated as part of the new digital experience.  Starting March 16th, SXSW Online pass holders will have the opportunity to witness a one-of-a-kind experience with music showcases, presented directly from the artists’ home countries.

Artists were inspired to choose some unusual, as well as iconic, settings for their showcases including a Taoist temple, a machine factory and an indoor shrimp fishing spot in Taiwan, a cable car in Norway, a Los Angeles freeway overpass, Abbey Road Studios and the 606 Club in London, the historic Leith Theatre in Scotland, suburban and bush backyards across Australia, a café-floriculture in Brazil, The Powerstation in New Zealand and Austin hometown favorites Hotel Vegas and Empire Control Room & Garage.

So far, the 2021 slate of Showcasing Artists includes a diverse range of artists from around the globe, including Mexican singer and actress Ximena Sariñana; AC/DC-worshipping, Aussie garage-punks The Chats; rising Okinowan MC Awich; 7-piece London buzz band Black Country, New RoadIndigo Sparke, whose haunting Adrienne Lenker-produced desert folk debut LP is out this February on Sacred Bones; NYC’s feedback-embracing guitar annihilators A Place to Bury Strangers; quirk punks Squid on the eve of their forthcoming Warp Records debut album Y; sugary Indonesian indie jangle-pop trio Grrrl Gang; rising Spanish-Cuban Latin pop sensation Samantha Sanchez; and more.

Below are some ways to get a head start on finding your favorites among this year’s artists. Stream the Official SXSW 2021 PlaylistOn the SX Stereo: New Release Playlist, and peruse the Official Music Videos Playlist until March 16-20.

To register or learn more about SXSW Online please visit:


Source: SXSW