SwapBots’ New Kickstarter Campaign


In a world of crowd funding sometimes the concept products aren’t that great or innovate. Since there are so many campaigns that are launched daily they all start to blur together.

I do however get excited when a cool product campaigns and SwapBots caught my attention. I was intrigued! The concept was first conceived over a pint of beer, 18 months later they designed and manufactured prototypes of the toys with a demo of the associated augmented reality video game.

What is a SwapBots?

SwapBots are collectible toys that use augmented reality to create a spectacular, interactive video game world around a physical toy. By swapping pieces of the SwapBots, the player can influence in-game attributes. The player simply points their phone or tablet at the SwapBot toy to see it come to life as the digital animation is overlaid onto it.

Launching in early 2017, SwapBots is part of SOSV’s HAX Boost Accelerator in San Francisco. SwapBots is a recipient of UK Games Fund support and a winner of Tech North’s Northern Stars award for UK startups.

Their Kickstarter campaign launches and goes live on March first plus they will also be at GDC and SXSW (see more information below).



GDC San Francisco – Feb 27th-Mar 3rd

SwapBots are exhibiting at GDC, one of biggest and best gatherings in the video game industry’s calendar. You can find us on stand PL4127 (North Hall) and we’ve been selected as one of ten companies taking part in the GDC Pitch competition too. While we are at the show we will be launching our Kickstarter campaign too.

SXSW Austin – Mar 10th-19th

Another week another State as we head to Texas for SXSW where we are attending as part of Tech North and Tech City’s delegation of exciting UK startups. You will also find us exhibiting as part of an array of companies in Great Britain House and we are pitching during the Gaming Expo too. We are super excited for our Kickstarter campaign to go live on March 1st. Become a part of our exciting journey by backing SwapBots on Kickstarter.

I will be at both events and hope to do a product review to share with you all plus live on the floor action posting on my FB and Twitter! See all my fellow geeks at GDC in SF and SXSW in ATX! It is going to be huge fun!