South By Southwest 2018: Film, Music and Interactive Announcements and Weekly Updates

South By Southwest (SXSW) Conference & Festivals held in Austin, Texas is less than a month away commencing on March 9th and running till March 18th. The discounted registration rates ended on February 9th, therefore, the rate for a SXSW Badge will be the walk up rate going forward. To register to attend at walk-up rates please visit:

There have been several new additions and announcements for SXSW this week. There have been new SXSW Film Festival program additions, new 2018 Music Conference Additions, new 2018 Showcasing Artist Additions, and the announcement of 2018 Interactive Innovation Awards Finalists. Below are the newest additions and announcements for the above conferences or events:

SXSW Film Festival program

This week the remainder of the SXSW Film Festival program including the Midnighters, Shorts, Virtual Cinema, Music Video, Title Sequence, and new Independent Episodic lineup, plus late-addition Features and the Closing Night Film for the 25th edition of the Festival was just announced. These 12 additional films, which are included in the 132 total features now to be screened at the SXSW 2018 Film Festival.

Also announced this week, The North American premiere of Wes Anderson’s highly-anticipated Isle of Dogswill close the 2018 Festival. Set in Japan, Isle of Dogs follows a boy’s odyssey in search of his dog. Cast: Bryan Cranston, Koyu Rankin, Edward Norton, Bob Balaban, Bill Murray, Jeff Goldblum, Kunichi Nomura, Akira Takayama, Greta Gerwig, Frances McDormand, Akira Ito, Scarlett Johansson, Harvey Keitel, F. Murray Abraham, Yoko Ono, Tilda Swinton, Ken Watanabe, Mari Natsuki, Fisher Stevens, Nijiro Murakami, Liev Schreiber, Courtney B. Vance.

To view the entire list of films that include more detailed information for each film screened for the SXSW Film Festival click here.

SXSW 2018 Music Festival

There were 100+ Showcasing Artists added this week that include Manchester-based grime MC Bugzy Malone, Sub Pop noise punks METZ, effervescent electronic pop act Salt Cathedral, Rough Trade Records breakout MC Princess Nokia, indie pop husband and wife duo Tennis, Brazilian eclectic soul band Liniker e os Caramelows, and more.  Below is the full list of updates for SXSW 2018:

New 2018 Conference Additions (Music)

From Bronx To Billions: A Hip-Hop History Lesson
Don’t Look Like Shit: Create Your Visual Aesthetic
Demo Listening Session 1
Demo Listening Session 2
Demo Listening Session 3
College Radio Community Building and Fundraising
Digital Witness: Embracing the Digital Age at College Radio
Extending Your Reach at College Radio
Transitioning from College Radio Into The Music Industry

New 2018 Showcasing Artist Additions

20 Somethin’ Band/Tenth Child Inc. House Band (Dallas TX)
5ive (Earth TX)
Annabelle Chairlegs (Austin TX)
Astrolabio (Bogotá COLOMBIA)
B.I.P. (Plano TX)
Bekon (New York NY)
Big Tobz (London UK-ENGLAND)
Blue Lab Beats (London UK-ENGLAND)
BoomBaptist (Austin TX)
Branjae (Tulsa OK)
Brian Pounds (Austin TX)
Bugzy Malone (Manchester UK-ENGLAND)
Built By Snow (Austin TX)
C-Micah (St. Louis MO)
Cadence Weapon (Edmonton CANADA)
Calvin & Kimberly (Detroit MI)
Canon (Chicago IL)
Canshaker Pi (Amsterdam NETHERLANDS)
Che Lingo (London UK-ENGLAND)
City of the Sun (Brooklyn NY)
David Gtronic (Berlin GERMANY)
Deraj (Orlando FL)
Derek Minor (Nashville TN)
Desi and Cody (Tulsa OK)
Dessa (Minneapolis MN)
Dethgaze (Brownsville TX)
DJ Cre8 (Miami FL)
DJ D-Lite (Austin TX)
Dj Dmoney Global (Fort Worth TX)
DJ Logan Garrett (Nashville TN)
DNA Music Group (Midland TX)
Doble Porcion (Medellin COLOMBIA)
Dual Core (Austin TX)
Efekto Alakrán (Gómez Palacio MEXICO)
Flora Cash (Stockholm SWEDEN)
Gepe (Santiago CHILE)
Glassio (New York NY)
GO DJ JB (Austin TX)
Hard Proof (Austin TX)
The Hearts (Edmonton CANADA)
I M U R (Vancouver CANADA)
The Jacks (Orange County CA)
Jacoby Jerome Williams aka Brik.Liam (Dallas TX)
Jake Wesley Rogers (Nashville TN)
James Droll (Nashville TN)
Jazmine Nikao (Richmond VA)
Jenny Reynolds (Austin TX)
Jhay Cortez (San Juan PR)
John Calvin Abney (Tulsa OK)
Karol G (Medellin COLOMBIA)
King Pelican (San Antonio TX)
Kodie Shane (Atlanta GA)
The Kominas (Boston MA)
La Fame (Miami FL)
Larkin Poe (Atlanta GA)
Le Naturel (San Bernardino CA)
Liniker e os Caramelows (Araraquara BRAZIL)
Lola Tried (Austin TX)
Love Moor (Birmingham AL)
Love You Later (Los Angeles CA)
Lucia (Glasgow UK-SCOTLAND)
Lukas Nelson and Promise of the Real (Maui HI)
LuxDeluxe (Northampton MA)
Megan Davies (Nashville TN)
Missions (Los Angeles CA)
Money Chicha (Austin TX)
Monoloc (Berlin GERMANY)
MONXX (Peterborough UK-ENGLAND)
My Education (Austin TX)
Natalie Prass (Richmond VA)
The Neal Pollack Quintet (Austin TX)
Nikki Lane (Nashville TN)
Non Canon (Bristol UK-ENGLAND)
Overlake (Jersey City NJ)
Peelander-Z (Austin TX)
Pike and Sutton (Austin TX)
Plain James (Carrollton GA)
Primo (Austin TX)
Princess Nokia (New York NY)
Promise (Toronto CANADA)
Propaganda (Los Angeles CA)
Purpose (San Antonio TX)
Quinn Lewis (Nashville TN)
Raymix (Mexico City MEXICO)
Rebecca Loebe (Austin TX)
Ringo Deathstarr (Austin TX)
Salt Cathedral (New York NY)
Sam Morrow (Los Angeles CA)
Seyi Shay (Lagos NIGERIA)
SHAO (Beijing CHINA)
Skanks Roots Project (San Diego CA)
Sons of an Illustrious Father (Brooklyn NY)
Spirit In The Room (Los Angeles CA)
Stefficrown (Cali COLOMBIA)
Swimming With Bears (Austin TX)
Tennis (Denver CO)
Terminal Mind (Austin TX)
The Cowboys (Bloomington IN)
This Pine Box (Dayton OH)
Thunderpussy (Seattle WA)
Trouble Boys (Austin TX)
Umm (Los Angeles CA)
Victorious (Austin TX)
Wande (Austin TX)
wearechxsen (Austin TX)
World Rejects (Houston TX)
Wrekless Abandon (Jacksonville FL)
Xylouris White (Anogeia GREECE)

For more information about the 2018 SXSW Music Festival Additions and 2018 Showcasing Artist Additions please visit:

2018 SXSW Interactive Innovation Awards Finalists

The SXSW Interactive Innovation Awards Ceremony is on Tuesday evening of March 13th. Those with Interactive Badges can attend and below is the full list announced this week.

AI & Machine Learning: Honoring digital systems which have the ability to adapt to changing data, stimuli, and circumstances; replicating learning, problem solving, and cognition.

eBALLution by Akatsuki Inc., Shinagawa-ku, Tokyo
Swarm AI by Unanimous AI, San Francisco, CA
The Cognitive Story by Darwin Ecosystem, Dallas, TX
Toyota Mirai – AI by Tool, Santa Monica, CA & Saatchi & Saatchi, Los Angeles, CA
Woebot by Woebot Labs, Inc., San Francisco, CA

Health, Med, & BioTech: Honoring the new technology that best improves the quality, efficacy, and cost-effectiveness of prevention, diagnosis, treatment, and care in health and medicine.

MasSpec Pen by the Eberlin Lab at The University of Texas at Austin, Austin, TX
EksoVest by Ekso Bionics, Richmond, CA
Spark: An Autonomous Fitness & Rehabilitation Platform by James Simmons, Gonzalo Gelso, Hwanghah Jeong, Dipali Bajaj, Zhaolin Cai, and Andrew Sibert, Savannah, GA
Movement Tracks Project by Center for Music Therapy, Inc., Austin, TX
Turning Machine Intelligence Against Lung Cancer by Booz Allen Hamilton, McLean, VA

Innovation in Connecting People: Honoring the best new way to connect and communicate with others.

Airbnb x VICE Experiences by Airbnb, San Francisco, CA
ElliQ by Intuition Robotics, Ramat Gan, Israel and San Francisco, CA
Maestro: Empowering VR Storytelling Through Social Collaboration by Penrose Studios, San Francisco, CA
Hands-Free Music Project by Microsoft Corporation, Redmond, WA
Read To Me by The Electric Factory, Montevideo, Uruguay

Music & Audio Innovation: Honoring 2017’s best device or service that changes and improves the way we listen to and enjoy music.

Bacardi – Music Liberates Music by BBDO New York, New York, NY
Downtown Records – Live Looper by BBDO New York, New York, NY
Harman Connected PA by Harman, a Samsung Entity, Plano, TX
Hands-Free Music Project by Microsoft Corporation, Redmond, WA
Dolby Atmos for Music by Dolby Laboratories, San Francisco, CA

New Economy: Honoring those redefining the exchange of goods and services, from the sharing economy, to virtual currency, to micro-finance, to mobile-device-payment systems, and beyond.

Interactive Fitting Room by Stefanka, Montréal, QC
MRI AutoDetect: The ProMRI Advantage by BIOTRONIK INC, Portland, OR
The World’s First AI Financial Advisor by Pefin, New York, NY
Autonomous Operations Platform for Selfdriving Fleets by Ridecell, San Francisco, CA
Setapp, the first Mac app subscription service by MacPaw, Kyiv, Ukraine

Privacy & Security: Honoring 2017’s most progressive accomplishment in the way we go about securing our data and ensuring our privacy.

bot detection by botswatch GmbH, Berlin, Germany
BullGuard for Dojo by BullGuard, Redwood City, CA and Herzliya, Israel
Ghostery Privacy Ad Blocker by Ghostery, New York, NY
Data Subject Access Rights Portal by OneTrust, Atlanta, GA
YubiKey 4C Nano by Yubico, Palo Alto, CA

Responsive Design: Honoring excellent digital design, creating the best-integrated interaction in terms of content, aesthetics, and functionality.

K’gari: The Real Story of a True Fake by SBS Online Documentaries, Sydney, New South Wales
KONTINUUM, an underground journey through time by Moment Factory and Ottawa 2017 Bureau, Montréal, QC
Quest to LEGOLAND by VML, New York, NY
The Coca-Cola Times Square Billboard by space150, Atlanta, GA
TinyMOS: Astrophotography made small, smart and social by Y&R Singapore, Singapore

Scifi No Longer: Honoring the coolest scientific achievement or discovery that before 2017 was only possible in science fiction.

Google Earth VR by Google, Mountain View, CA
HoloPlayer One by Looking Glass, Brooklyn, NY
Jacquard™ by Google, Mountain View, CA
Simulate the invisible: a real-time muography simulator developed for ScanPyramids mission by Benoit Marini, Paris/Bordeaux, France
The Dermal Abyss: When Tattoos meet Biotechnology by MIT Media Lab, Harvard Medical School and UC Davis, Davis, CA

Smart Cities: Honoring innovations in eco-friendly or sustainable energy, transportation, and IoT technology, making life in the connected world a smarter, cleaner, greener, and more efficient Internet of Everything.

Floating an Idea: The + POOL Story by m ss ng p eces, Tribeca Studios, Heineken Cities Project, Brooklyn, NY
The Future of Fast: Alta’s Lithium-Ion Battery Pack by Alta Motors, Brisbane, CA
Gita by Piaggio Fast Forward, Boston, MA
Jacques-Cartier Bridge Interactive Illumination Concept by Moment Factory, with: Réalisations Montréal Inc., Ambiances Design Productions, ATOMIC3, Éclairage Public / Ombrages, Lucion Média and UDO Design.Project directed by Jacques Cartier and Champlain Bridges Inc., Montréal, QC
KERB AC Discovery by KERBspace, Bozeman, MT

Student Innovation: Honoring the student with an exceptional interactive technology project or startup; both of which are the future.

Facebook Messenger Blood Type Bots by Ryan Leckie and Jakub Straka, Miami Ad School Europe, Hamburg, Germany
Philips HaptoCube by Aleksandr Bobrov, Gabriela Marijke van der Linden and Carrie Tang, Miami Ad School Europe, Hamburg, Germany
Samsung Magic Bed by Alex Lungu, Belén Aragon, Hannes Rath and Philip Ziegler, Miami Ad School Europe, Hamburg, Germany
Seeing Theory: A Visual Introduction to Probability and Statistics by Daniel Kunin, Jingru Guo, Tyler Dae Devlin, and Daniel Xiang, Providence, RI
TinyMOS: Astrophotography made small, smart and social – World’s smallest, smartest, and most social astronomy camera by Y&R Singapore, Singapore

Visual Media Experience: Honoring content creation and delivery that moves beyond passive viewership by providing a more immersive and engaging entertainment experience.

Deep City by HUSH, Brooklyn, NY
GE – Unseen Stars by BBDO New York, New York, NY
LEGO House Fish Designer by LEGO House / Trigger Global, Los Angeles, CA
NASA: Data Lens by Bluecadet, Philadelphia, PA by SplitmediaLabs Limited, Manila Philippines

VR & AR: Honoring breakthroughs in augmented and virtual reality technology including the application of new hardware or software which truly make the virtual a reality.

Directional AR and more. A minimalist way by Wagoo LLC, Irving, TX, & Wagoo, Italia, Srls
Maestro: Empowering VR Storytelling Through Social Collaboration by Penrose Studios, San Francisco, CA
Quest to LEGOLAND by VML, New York, NY
RadHA (Radiology with Holographic Augmentation) by Bencin Studios, Smyrna, TN | UCSF & HoloSurg3D Lab, San Francisco, CA
Zero Days VR by Scatter, Brooklyn, NY

Wearable Tech: Honoring the new hardware that revolutionizes the convenience, comfort, functionality, efficiency, and fashion of having a device literally “on you.”

CardioLens by Microsoft Research, Seattle, WA & ENAC, University of Toulouse
DAQRI Smart Glasses by DAQRI, Los Angeles, CA
Jacquard™ by Google, Mountain View, CA
Motiv Ring by Motiv Inc, San Francisco, CA
NIGHTWATCH® by Protequus LLC, Austin, TX

Hall of Fame Honoree

Eli Pariser, President of Upworthy and GOOD Worldwide

Eli Pariser has dedicated his career to figuring out how technology can elevate important topics in the world as an author, an online organizer, and most recently, as a co-founder of Upworthy.

For more information on 2018 SXSW Interactive Innovation Awards Finalists click here.

I will be covering the SXSW 2018 Interactive portion of SXSW so keep checking back!! Follow me on @nrpena and @hitechchic during SXSW 2018 to see where I am and what I’m checking out! For more information for SXSW 2018 click here.


Source: SXSW