During South By Southwest (SXSW) Interactive the Sony WOW studio showcased their latest R&D projects applying Sony’s cutting-edge technology and newest prototypes. Besides the talk sessions and presentations Sony’s exhibit consisted of the experiential exhibition under the theme of “Technology × Creativity”. While covering SXSW 2019 Interactive we had the opportunity to visit the Sony “Technology × Creativity”. Below is a recap of our SXSW Sony WOW studio experience
Sony’s robot puppy, Aibo, returned to SXSW 2019 with its latest updated app on display. Pairing cutting-edge robotics with unique AI technology,
At the Sony experience, they had Aibo on display but also had a dedicated area where attendees could play with the robot dog on the floor. Attendees got to test out Aibo’s tricks and corresponding toys designed for the robot.
Besides Aibo, as I was walking into the Sony experience the next exhibit I had a chance to interact with was Das Fremde. An installation based on the research of Sony CSL using robots and an autonomous agent program to show how language emerged, and how it has evolved and changed.
Multiple robots, each possessing different traits and knowledge, create new words and communicate in new ways as they interact and are influenced by their surroundings and the people watching. About Das Fremde
Robots on the Sony Stage
I had the chance to interact with these three robots at Sony on their Sony Events Stage. Built with a HEBI Robototics chassis
The Flow Machines display showcased the AI-assisted music composition technology presented by Sony Music Entertainment (Japan) Inc. and Sony CSL. *Flow Machines is a research and deployment project aimed at achieving augmented creativity of artists in music. Sony creates new music together with artists by developing new technology based on machine learning and signal processing technology. Sample of a Flow Machines composition: Imaginary Line. * “Flow Machines” is a technology developed by Sony CSL.
Besides all the robot technology at Sony the Superception exhibit was really cool to check out! The Superception’s research framework led by Sony CSL uses computer technologies for expanding and transforming human perception. This year Sony will showcase “Fragment Shadow”, one of the latest outcomes of the research, a system that enables you to experience changes in bodily sensations through visual changes in your own shadow. About Superception (Super + perception)
While at the WOW studio attendees had an opportunity to play their Flash Darts game as part of the interactive experience. Flash Darts is a darts game with interactive content by Sony PCL Inc and Akatsuki Entertainment Technology Fund. Flash Darts has a new play method that is different from the conventional dart software by making the material adaptable and movable by combining projection mapping and the latest infrared sensor device. The “Haptic Floor”, equipped with Sony’s haptics technology (tactile presentation technology), is installed to make it easier for you to enjoy darts.
This exhibit was more of a learning experience than gaming obviously. Triporus is a unique finely structured porous carbonous material made primarily of surplus biomass (organic resources derived from renewable organisms) like rice husks, including silica. That means it can easily absorb large substances at large molecular weights that have been difficult to absorb with conventional technologies. This includes organic molecules such as humin and poisonous algae blooms that cause water pollutions as well as allergens, viruses, and small proteins such as enzymes. I’m not certain in the near future when this material will be used in Sony products.
CAVE without a LIGHT
The CAVE without a LIGHT is an exhibition that can be enjoyed without vision developed by Quality & Environmental Dept., Creative Center, and R&D Center at Sony. You can experience playing music together with other attendees using Sony’s sound and haptic technology in a dark cave-like setting. The exhibit was interesting to learn about
Sony also presented an 8K theater Crystal LED Display System within NHK (Nippon Hoso Kyokai- Japan Broadcasting Corporation) booth during South by Southwest.
Sony at SXSW is always one of my first stops when covering SXSW and it didn’t
Source: SXSW, Sony