Porsche to Celebrate Fashion & Design with New Electric Car Display at Soho House During Met Gala

Porsche is gearing up to celebrate fashion’s biggest night, the Met Gala, on Monday, May 6, 2024, at the Soho House with an all-new all-electric car display. Today it was announced that the Macan is the official electric vehicle of the 2024 Met Gala. In this role, select gala guests will be among the very first in the world to experience the new all-electric Macan as they ride to and from the event. During Met Gala Day, the Porsche event at the Soho House will be hosted by actor Barry Keoghan and feature a live musical performance by British singer and songwriter RAYE.

During the all-star celebration of fashion and design at the Soho House New York on 9th Ave, Porsche will display its second all-electric vehicle, the Macan 4. Just weeks after its global debut in the color of Provence, a shade of metallic lavender, the event will introduce fashionistas and guests to Porsche’s new all-electric Macan 4. Furthermore, Porsche will showcase the new Taycan set in an alluring Electric Garden art installation in front of Soho House.

“Porsche and fashion are connected and have been for decades,” said Ayesha Coker, Vice President of Marketing for Porsche Cars North America, Inc. “And the Macan will be no different, remaining the eye-catcher of its segment, even in all-electric form with a sleek and sporty design. We look forward to celebrating its launch and introducing it to guests at Soho House New York on fashion’s biggest night in the Big Apple.” 

The Porsche Macan, ten years after its launch, is heading into a bold new direction, now in all-electric form. Through its progressive, timeless design, characteristic Porsche performance, range suitable for everyday use and high level of practicality, the new Macan 4 and Macan Turbo aim to completely fulfill the requirements of Porsche customers choosing an SUV.

Much more information on, and beautiful images of, the pioneering new all-electric Macan – including the chance to create a car just as individual as its driver – can be found at https://contact.porsche.com/usa/all-electric-macan/.

To learn more about the Porsche Macan 4 please visit: https://www.porsche.com/usa/models/macan/macan-electric-models/macan-4-electric/.

About Porsche Cars North America, Inc.

Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster, 718 Cayman, Macan, Cayenne, Panamera and Taycan. Headquartered in Atlanta, Georgia, since 1998, PCNA is home to the first Porsche Experience Center in North America, which features two module-based 1.6 mile driver development tracks, a business center and Restaurant 356. The campus is also home to the U.S. headquarters of Porsche Classic. The company operates a second Porsche Experience Center near Los Angeles. That complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, Restaurant 917 and the headquarters of Porsche Motorsport North America.

PCNA supports 198 independently owned and operated Porsche dealerships in the U.S., three Porsche studios and five satellite stores in the U.S., including supplying parts, service, marketing, and training. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand’s 75-year history of leadership in the advancement of vehicle performance, safety, and efficiency. PCNA is an indirect wholly owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.

At the core of this success is Porsche’s proud racing heritage that boasts some 30,000-plus motorsport wins to date.


Source: Porsche, Barry Keoghan, RAYE, Soho House