With an assortment of resortwear for men that epitomizes versatility, PARADISED, the lifestyle brand, unveiled its inaugural menswear collection for Spring 2024. Blending beach and city, sun, and strength, the Spring 2024 menswear collection embodies PARADISED’s ethos.

Designed to transition from the beach to the city, the collection is crafted from breezy fabrics, and lightly structured pieces with utility details. Each garment exudes comfort and style without compromising functionality, from the Beach Blouson in sunbleached twill to the Wylie Shirt in Turkish peshtemal and Otto Pants in various textures.

This collection features pieces like the Shepard Shirt in handloom stripe print and versatile tees with spirited slogans, perfect for effortless transitions from tranquil beach days to bustling city nights.

Captured by the renowned Paul Maffi, the campaign vividly brings to life the unique blend of city chic and beachside ease that defines the PARADISED ethos. The collection’s palette features soft apricots, deep bricks, and lively yellows, balanced with earthy moss, plum, and navy tones inspired by the serene tones of sunset.

Prioritizing both comfort and style, PARADISED’s menswear line redefines resortwear for the modern man. The exclusive striped print mirrors handloom textiles, while signature Turkish peshtemals in shirts and shorts evoke sun-kissed nonchalance with timeless appeal. Lightweight fabrics such as faded double gauze and sunbleached twill underscore a sun-everyday vibe, complemented by graphics exude a high-brow yet familiar attitude.

The sustainable Good Vibes Tee, dyed with botanical extracts and crafted from ring-spun cotton and recycled polyester, exemplifies the brand’s commitment to environmental responsibility. All products are locally made in Brooklyn, NY.

The Spring 2024 menswear collection will be available online at PARADISED.com, with prices ranging from $90 to $500.

About PARADISED:

PARADISED is a lifestyle brand that embodies the spirit of sun-soaked leisure and urban cool. Known for its effortless blend of beach and city aesthetics, PARADISED offers a range of laid-back yet stylish apparel and accessories for men and women.

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Source: PARADISED, Paul Maffi