NINU Smart Perfume Launches on Kickstarter

NINU, a perfume that allows you to adjust the scent the fragrance through a smartphone app, has launched on Kickstarter. The customizable hi-tech perfume is a simple innovation that enables you to tailor it to match your mood and occasion.

NINU Benefits:

  • The first 100-in-1 fragrance bottle controlled with an AI-powered App in the world
  • Has the highest quality fragrance
  • Earth-friendly to reduce the 12 billion tons of plastic waste in the beauty industry
  • Has a high-end Italian design

The founder of NINU, Marko Matijević, said they BELIEVE perfumes should follow your lifestyle and that wearing the same perfume every day and everywhere is like wearing the same pants every day to all occasions.

An AI-GUIDED app and an electronic micro-precision extracting system delivering every drop of the perfume is what makes NINU smart. It can precisely spray out each of the fragrances in different ratios and different volumes. The higher the volume settings, the more options you have. For instance, in the high-volume intensity, about 0,15ml of fragrance is sprayed out. NINU can deliver 120 different options! 

With so many options to choose from, the days of half-full bottles becoming dust collectors are over. Instead of getting bored with a fragrance, NINU allows you to turn the formula upside down and create new mixes to keep things fresh. 

If you do not know what fragrance to wear, just let NINU use her Artificial Intelligence (AI) enhancement to suggest certain scents to fit your current day and mood. It tracks your scent tendencies, time of day, and the weather outside.

Extensive efforts helped in designing a premium perfume bottle and assembling the best tech. The heart and soul of NINU reside in its fragrances. They entrusted this incredible challenge to a master perfume team led by the talented Dominique Moellhausen. Dominique’s dedication to the art and admirable contributions in the industry awarded her “Perfumer of the Year” at the 2020 Beautyworld Middle East Awards.

To back their Kickstarter campaign please visit: To learn more about NINU please visit:


Source: NINU, Kickstarter