LAZOSCHMIDL Fall/Winter 2021 “CAKE” Collection at Paris Menswear Fashion Week

This year’s Paris Fall/ Winter 2021 Menswear Fashion Week by Fédération de la Haute Couture et de la Mode is from Tuesday, January 19 through Sunday, January 24, 2021. LAZOSCHMIDL, a non-binary menswear and womenswear brand, just launched their Fall/Winter 2021 “Cake” Collection Film during Paris Menswear Fashion Week.

The LAZOSCHMIDL Fall/Winter 2021 “CAKE” Collection is meant to explore the visual identity that has been shaped by the way we dressed or have been dressed by our mothers. It is a reflection of things that have been lost and garments that have never been forgotten.

Per LAZOSCHMIDL press release, “In our dreams, we stand in front of our childhood’s closet picking out the pieces we want to wear to school. In our bedrooms, we gaze at mail order catalog mannequins and late-night TV programs. In our fantasies, we combine our re-imagined wardrobe with an adult-content-way of dressing. The remembrance of childhood is a playful and happy place for grown-up men to rediscover where the heart is.”

That’s exactly what the LAZOSCHMIDL Fall/Winter Cake Collection represented with key pieces feature naive cake paintings by Scott Csoke reworked in the brand’s atelier as mixed-media couture knitwear, hand-embroidered with ‘emotional stress’ statements.

Corduroy ensembles, DIY denim, paisley prints and kid’s toy appliqués drawn by Humberto Cruz quote real-life memories. Furthermore, the infamous ‘piss stain’ pants from Lazoschmidl’s very frst collection entitled “Grand Poop” (2014) makes a return – as well as the butterfy, this time laser-cut into leather pieces.


  • Film: Alan Marty
  • Artistic direction: Andreas Schmidl
  • Director of photography: Julius Hayes
  • Movement direction: Josef Lazo
  • Styling: Emma Thorstrand
  • Make-up: Josefna Zarmén
  • Photography: David Walegren
  • Music: Carl Hjelm
  • Production assistants: Jonas Gustavsson & Johanna Larsson
  • Edit: Hendrik Schmandt
  • Colour grading: Marion Godineau

Special Thanks

Serge Carreira, Emma Harling, Ana Hernandez-Cornet


LAZOSCHMIDL unites the disciplines of fashion design and literature. Each collection is developed from writing. Awarded with the Innovation Prize 2016 by Swedish Fashion Council, their work has been featured in leading international magazines such as Man About Town, Dazed, i-D, HERO Magazine, Buffalo Zine and L’Officiel Hommes.

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