Gibson Announces Virtual NAMM Experience and New Original, Modern and Artist Collections for 2021

During Winter NAMM 2021, Gibson will showcase their new line-up, launch new collections and artist collaborations virtually and beyond on Gibson channels including Gibson TV, Instagram, and Facebook on January 22nd. The Gibson Experience at NAMM 2021 features daily interviews and panels with Gibson artists, engineers, livestream performances, new product launches and exclusive videos from the Gibson Brands family during the NAMM Believe In Music event via the Gibson portal located here:

On Friday, January 22 at 9:00am PT, tune-in to the watch James “JC” Curleigh, President and CEO of Gibson Brands, give a keynote address with Joe Lamond, CEO of NAMM; register for free to catch it live, HERE. Win a prize from the Gibson family of brands, including Gibson, Epiphone, Kramer, KRK, and Mesa/Boogie before the event here:

Following are the new collections and artist collaborations highlights for Gibson USA in 2021:

The Gibson Original Collection brings classic design and authenticity back into the hands of Gibson fans, with a collection that is representative of the Gibson Golden Era.

These include the legendary Les Paul Standard 50’s and 60’s and new for 2021 the Non-reverse Thunderbird Bass, features and a long-scale 34-inch set neck, with improved balance, available in original colors including Inverness Green, Sparking Burgundy, and Pelham Blue.

The Gibson Modern Collection brings a new era of innovation into the hands of players of levels and music genres, something Orville Gibson started in 1894 and Ted McCarty fueled in the 50’s and 60’s.

It incorporates many contemporary updates that players have embraced, such as lighter-weight bodies, push-pull systems to switch between the Burst Bucker and P90 sounds, innovative slim-taper necks with asymmetrical profiles, shaved heels for effortless access to the highest frets. Available in 2021, the ES Made In Nashville collection includes the ES 339 and an ES 335 Satin.

New in 2021, Gibson has expanded artist collaborations including the addition of the new Kirk Douglas SG, developed alongside Captain Kirk Douglas of The Roots, the Slim Harpo ES 330, the and the forthcoming line of Thunderbird basses, guitars and more with the G2 Gene Simmons and Gibson partnership.

The Slash “Victoria” Goldtop” guitar joins the Slash Collection which marks the first evergreen guitar collection for Gibson and an artist in the brand’s history.

The Slash Collection also includes four Les Paul’s and two J-45’s spanning the influential Gibson guitars Slash has used throughout his career, inspiring multiple generations of players around the world.

Gibson Custom Shop is the pinnacle of Gibson and the most coveted instrument on earth. Hand-made in the USA using generations-old techniques that defined guitar making. The Gibson Custom Shop is the crown jewel of the industry. 

The Gibson Custom Shop Historic Collection is defined by the master luthier techniques that embody Gibson’s DNA including ultra-accurate recreations of iconic Gibson shapes spanning electrics and acoustics with period-correct appointments and superior attention to detail.

New for 2021 is the 60th Anniversary 1961 SG Standard with Sideways Vibrola in Cherry Red VOS and the 60th Anniversary 1961 SG Custom with Sideways Vibrola in Classic White VOS.

The Gibson Custom Shop Modern Collection employs the cutting-edge design techniques and innovations that continue to drive the industry forward. Custom Shop Modern is comprised of highly elegant, tonally superior, and uniquely hand-crafted instruments.

New for 2021, Gibson Custom Shop artist signature guitars include the Marcus King 1962 ES-345, Peter Frampton “Phenix” Les Paul Custom VOS, a Jerry Cantrell “Wino” Custom, and a Sergio Vallin (Mana) 1955 Les Paul Bigsby and more.

The Murphy Lab is an all-new lab within Gibson Custom Shop led by Tom Murphy which is dedicated to the art of innovation, and aging guitars using the latest and most sophisticated technology and tools. Each Murphy Lab artisan has been trained by Tom Murphy to be expert level using Tom’s processes and specifications to provide distinct levels of age and wear ranging from Ultra Light to Ultra Heavy.

The Murphy Lab will offer a Murphy Lab Collection and a Murphy Lab Menu of aging options for Made to Measure. Every Murphy Lab aged instrument takes a separate path through the Custom Shop, receiving the new Murphy Lab lacquer formula and hand-applied techniques. Each Murphy Lab instrument is a unique work of art that provides the ultimate vintage look, feel, and ownership experience.

The Gibson Acoustic Modern Collection offers a modern take on their classic shapes with innovative appointments that appeal to the demanding needs of today’s player. Modern voicing, easy-playing SlimTaper necks with a flatter fingerboard radius, high-ratio enclosed tuners and advanced pickup systems round out the Modern collection. The Modern Collection builds on our legacy of innovation by introducing modern features and shaping sound for future generations.

New for 2021, is a J-45 Standard 12-String model, as well as new colorways to reflect Modern Collection principles including the J-45 Standard in Cherry, the Hummingbird Standard in Vintage Sunburst, the SJ-200 in Wine Red and Autumn Burst.

By leveraging its iconic past and leaning into the innovative future, Gibson has set the stage for the next era of shaping sound for present and future generations.

Also, new for 2021 from Gibson Acoustic Custom Shop the SJ-200 Western Classic. Gibson Acoustic signature artist guitars include, the new Orianthi SJ 200, a Tom Petty SJ-200 Wildflower, the Noel Gallagher J-150 and the Slash Collection J-45 models.

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Source: Gibson, NAMM