Grey State Launches Antimicrobial “Protective Collection” with HeiQ V-Block

Grey State, a woman-owned and operated clothing company, has launched their “Protective Collection” in response to the pandemic. The “Protective Collection” is an assortment of detachable face masks, sweatshirts and hoodies crafted from the same supple fabrics for which the brand is known for.

The Protective Collection is made with comfortable fabrics with antimicrobial* properties. The detachable face masks are enhanced with HeiQ V-Block, a Swiss antimicrobial technology that provides protection for fabrics against microbes. HeiQ V-Block technology does not irritate the skin and is non-toxic. HeiQ V-Block is US EPA registered, OEKOTEX® certified, ZDHC and bluesign® homologized. Treated textile articles are compliant with US FIFRA.

“During these uncertain times, safety and comfort become top priorities when it comes to purchases. Physically and emotionally, consumers crave items that provide both reassuring comfort and defense against external threats.” Founder and CEO Saima Chowdhury states, “Here at Grey State, we offer our new ‘Protective Collection’—combining both needs and offering customers items they can reach for day after day to provide built-in protection.”

Within the “Protective Collection,” terry, eco-fleece, recycled cotton, jersey, modal and poplin in a soft, neutral color palette are accented with stars, camo, and tie-dye for a luxurious and laidback look. Zippered hood pockets and removable masks offer convenience and comfort in knowing that protection is within reach.

With a focus climate change and responsible manufacturing, Grey State continues to adhere to the UN’s sustainability goals to ensure apparel is produced with the highest standards. Therefore, with every purchase one dollar is donated to One Tree Planted.

The Protective Collection retails from $88-$98 and is available exclusively at https://greystateapparel.com/collections/protective.  

For more information, visit https://greystateapparel.com/.

* Antimicrobial properties built in to protect the product. This product does not protect users or others against human pathogens including bacteria, viruses, germs or other disease organisms.

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Source: Grey State

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