Announced this week, EyeBuyDirect, the Global eyewear retailer is partnering with Tan France in a campaign to let his followers style him. After following @tanfrance, fans will get to vote on which glasses look best on Tan France. France, who is best known for his role on the Emmy-award-winning series “Queer Eye,” has of late found even more followers with the release of his book “Naturally Tan,” a personal memoir which chronicles what it was like to grow up gay in a traditional South Asian family and a mostly white South Yorkshire, England.
“We are excited and honored to work with Mr. France,” said Sunny Jiang, Chief Executive Officer of EyeBuyDirect. “His enthusiasm and goal of making fashion accessible and inclusive aligns beautifully with our mission of Fashionable Eyewear for Everyone.”
With the perfect timing of the 50th Anniversary of Pride Month, @tanfrance will post his eyewear options via Instagram on June 23rd.. Tan France will then invite followers to vote on the style they like best on him. One follower will win $500 in free eyewear from EyeBuyDirect. The winning frame, and the winning follower will be announced on June 30.
Here’s an exclusive sneak peek:
Prism Prismatic Translucent Eyeglasses:
This contemporary frame is skillfully hand created from premium Italian acetate in a crystal clear finish and bonded with high-end Italian hinges. A keyhole nose bridge and double stud accents add a classic touch to this seamlessly urban and svelte Scandinavian experience. Retail’s for $65.00.
With Aviator eyeglasses in Rose Gold, this retro-inspired square frame packs all of the trendy charm. Retail’s for $35.00.
A timeless, vintage design with round, full-rim lenses and slender temples, this frame is given an extra vintage feel by its Tortoise finish. As an acetate and metal frame, Anywhere is more comfortable and hard-wearing than most eyeglasses.
Don’t forget to follow @tanfrance at a chance to win $500 in free eyewear from EyeBuyDirect. To shop EyeBuyDirect’s collection please visit: https://www.eyebuydirect.com/. For every pair of glasses sold, EyeBuyDirect donates a pair of glasses to someone in need of vision correction.