This week, Coach, modern luxury accessories and lifestyle brand, brought together the LGBTQIA+ community at the New York nightclub, The Monster, to kick off their “Go All Out For Pride” Campaign. The new Coach Pride collection includes bags, T-shirts, and shoes featuring a rainbow treatment of the brand’s signature pattern.
The brand showcased their commitment to the community through collaborative efforts with Benito Skinner (aka Benny Drama), Joel Kim Booster, Linux, The Icon Meeka, “Queen Mother Alpha Omega”, and Saucy Santana.
The star-studded event featured performances by Saucy Santana and DJ sets by Aquaria and Oscar Nñ of Papi Juice. The house was packed with attendees including from Bowen Yang, Raja, Tommy Dorfman, Parker Kit Hill, Ajani Russell, and more. Guests mingled with cocktails upstairs in between dancing downstairs.
“I’ve always believed fashion should be about community, and what better way to bring a community together than with a celebration at The Monster, a place that has created a feeling of home for so many,” said Coach Creative Director and CFDA member Stuart Vevers. “Celebrating Pride is also about inspiring us to express ourselves as we really are—it’s a tribute to spaces where we can be our real selves.”
In addition to the campaign and new collection, The Coach Foundation is building on its commitment to the Hetrick-Martin Insititute, along with Point Foundation and CenterLink Community of LGBTQ Centers as part of its Dream It Real initiative. Furthermore, Coach is working with CenterLink to help launch a digital support tool for queer teens to explore and affirm their identity called IMI. The brand will also be supporting the ACLU as they advocate for rights of LGBTQIA+ people across the country.
Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. The brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.
Source: Coach, CFDA
Photo Source: Hunter Abrams/BFA.com, CFDA, Vogue, Coach