Casio Unveils Two New Additions to its G-SHOCK Women’s Line of Watches

This week Casio, the award winning watch brand, unveiled two new colorways to its popular G-SHOCK  G-MS women’s line of innovative timepieces. The sleek and new upscale look is the latest models to arrive with stainless steel bezels with a light blush band (MSGS200G-4A), or dark brown band (MSGS200G-5A), matching the popular beige and natural colors seen in Fall looks.

These latest additions to the G-MS collection feature solar-powered charging capabilities and a Super Illuminator LED light to ensure that they are able to last all-day and provide maximum visibility at night. The new MSGS200G models combine sophisticated style with functionality for everyday life. For example, the timepiece’s durable resin bands give them a sleek look while still upholding the hallmark of absolute toughness that G-SHOCK is known for.

In addition, the bezel is made of forged stainless steel and boasts mirror and hair-line finishing treatment on the surface to enhance the overall look. 

The MSGS200G timepieces are 100 meters water-resistant and come equipped with G-SHOCK technology, which includes:

  • Shock Resistance
  • World Time (48 cities + UTC)
  • Daily alarm
  • Full auto-calendar 
  • 1/100th-second stopwatch
  • Countdown timer
  • 12/24 hour formats

The MSGS200G-4A/5A will retail for $170 each and will be available for purchase starting this October at selected G-SHOCK retailers including Macy’s, G-SHOCK Soho Store, and

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CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.”