Brooklyn Cloth just unveiled their PRIDE Collection with a focus on awareness in regards to the Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ) community and what it means to be proud of who you are. The clothing line is centered around love, equality and unity, with the most iconic symbol being the rainbow because of its inclusivity into the community, welcoming every color.
The new Brooklyn Cloth collection incorporates all the splashes of color onto the garments. To counter all hateful rhetoric, the founders incorporated common, yet powerful symbols such as the smiley face, peace sign, and the heart to reinforce that the message of “love.”
Not to give you all a history lesson but June is LGBTQ Pride Month celebrated each year to honor the 1969 Stonewall riots in Manhattan. It’s only fitting and fabulous for Brooklyn Cloth to launch their PRIDE Collection in the historic month of June!
Brooklyn Cloth is a fashion-forward line in the “fast fashion” junior’s market, co-founded by Daron Jacob while working with Urban Outfitters and Tilly’s. Jacob noticed many of the men’s products in the mass market were too pricy, so he created fresh designs for a low price point with Brooklyn Cloth. Created to fit the laid-back, yet distinguished individual that roams the boroughs of New York City, the design team mirrors this demographic and lifestyle.
The energy and attitude of bustling streets and the vibes of the East Coast are woven into the fabrics of the PRIDE Collection garments, giving off an authentic, pure aesthetic of this unique lifestyle. The makers design their own fabrics, beginning from the yarn level with focusing on items such as Joggers, Shorts and tees using Space Dye and Snow. Stated by Jacob, “We are focused on the Gen Z consumer. Someone who is not defined as one fashion or style but likes to change up their looks depending on their mood.”
To shop the PRIDE Collection please visit: https://www.brooklyncloth.com/collections/pride-collection. On your first purchase, you can get 20% off after submitting your email address for the discount code.
For more information on Brooklyn Cloth, please visit https://www.brooklyncloth.com.
Source: Brooklyn Cloth