Atari Announces Re-branding of the Ataribox to Atari VCS at GDC 2018

The much awaited Ataribox by Atari that was set for pre-ordering in December 2017 has been rebranded. This week at Game Developers Conference (GDC) Atari® announced the “Atari VCS”, previously known as “Ataribox, as the official name of its new retro-inspired gaming and entertainment platform.” During GDC in San Francisco Atari shared prototypes of the Atari VCS, Classic Joystick and Modern Controller with press. They revealed the exclusive pre-order date for the Atari VCS will now be during the month of April 2018.

The new Atari VCS design is inspired by the original Atari 2600 Video Computer System. Combining past and present, the Atari VCS will have classic content and a completely new Atari connected device designed for the Smart Home. Per Atari, they intend the new video computer system to change the way you interact with your TV, just as the original Atari 2600 Video Computer System first did more than 40 years ago.

“Every person at Atari and every partner involved with the new platform is just as fanatical about the brand and its heritage as our biggest fans are,” explained Michael Arzt, Atari COO of Connected Devices. “With the Atari VCS name, we know how important it is to get everything completely right and that’s why we briefly paused an imminent launch late last year. It was a difficult decision with the countdown underway, but we weren’t willing to go forward with even one thing out of alignment. We hope that Atari’s fans appreciate our extreme attention to detail and are as excited about the Atari VCS as we are.”

Atari also announced they will be shifting all branding and communications channels to reflect the Atari VCS name. As of now there is not a full list of the products specification or what games will be included. It is assumed there will be a limited amount like when the NES Classic Addition was launched however that is not confirmed yet.

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Source: Atari