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The global direct-to-consumer jewelry brand, Astrid & Miyu, will make its Times Square debut with inaugural billboard video campaign. The launch of the brands newest campaign ‘The Love Club’, which emphasizes the beauty of relationships, Astrid & Miyu poses the question “NYC, how do you love?” As part of the launch, the fifteen-second campaign video will appear on the corner of W 47th and 7th Avenue on Thursday, February 8th at 7:00pm.
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In 2023, Astrid & Miyu opened it’s only US storefront in New York’s West Village with a focus on US expansion and marketing efforts through continued community involvement and storytelling. In honor of this, the brand called upon A&M customers, in an open casting call, for the making of the Love Club campaign.
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Created by the idea of relationships, the current collection utilizes heart and knot designs to create statement pieces including the Heart Open Hoops ($125), Heart Drop Stud Earrings ($130), Heart Signet Ring ($105), Heart Charm Necklace ($125) and Bracelet ($100) all available in both 18k Gold Plated Sterling Silver and Rhodium Plated Sterling Silver.
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Drop one of the Love Club collection is currently available to shop via the brands website, www.us.astridandmiyu.com as well as all retail locations, including the brands West Village store front.
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Drop two is set to be introduced, in stores and online on February 19th.
About Astrid & Miyu
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Astrid & Miyu is a challenger direct-to-consumer jewelry brand leading the way in community building and experiential retail. Known for being a purpose driven brand, A&M was set up in 2012 by Founder and CEO Connie Nam from her flat in Notting Hill after she struggled to find contemporary jewelry at affordable prices with a mission to revolutionize how we experience jewelry. Astrid & Miyu’s product offering is all designed in house in their London studios, offering dainty yet stackable pieces, which has quickly built-up cult status amongst the fashion world.
With innovative designs, being the first to introduce earcuffs, along with signature services including piercing, welding and fine-line tattooing, the brand is leading the industry and is the go-to destination for beauty services. With an emphasis on experiential retail, A&M currently has 18 stores globally, including 2 in New York and regular pop ups in Paris and Berlin. Sustainability is also at the heart of the brand with 90% of its products made from recycled materials, using 3D printing technologies for sampling.
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Source: Astrid & Miyu