Curtis ‘50 Cent’ Jackson will be heading to Las Vegas to host the MAGIC 90th anniversary opening night party as part of MAGIC, PROJECT and SOURCING at MAGIC Las Vegas, the celebrated bi-annual wholesale fashion event hosted at the Las Vegas Convention Center. The three-day event has recently announced its lineup of experiences, leading speakers, brands and retailers confirmed for the co-located event, February 13-15, 2024. On Tuesday, February 13 at 6 p.m, 50 Cent will host the MAGIC 90th anniversary opening night party.
Commemorating MAGIC’s 90th anniversary, the industry event will feature educational conversations as well as celebrations and much more open to all registered attendees. New to onsite programming, sessions presenting proprietary research dissecting consumer buying habits in 2024 to be held on day one and day two at the MAGIC, PROJECT and SOURCING stages. The full line-up of education & experiences is updated regularly.
MAGIC Las Vegas will host over 700 brands from around the world launching anticipated fall/winter ’24 collections, including BLANKNYC, Line & Dot, Little Words Project, Matisse Footwear and Barefoot Dreams, across a comprehensive assortment of trend and young contemporary apparel, footwear, home décor, gift and beauty. Focused trend curations including balletic adornment, cosmic glam and recovered craft will be highlighted this season.
Where MAGIC all started in 1934, MAGIC Mens will sit within the PROJECT show floor hosting the best in men’s trend and young contemporary brands including Cigar Couture, Barbas, Mezlan Shoes, Gruppo Bravo, Copper Rivet and Honda Racing Corporation.
Along with 50 Cent hosting the MAGIC 90th anniversary opening night party on Tuesday, February 13 at 6 p.m, top retailers that be in attendance at MAGIC include Altar’d State, Buckle, Free People, Nordstrom and Molly Green. Kids at MAGIC will be relaunching for the first time in years in the North Hall of the LVCC with Chaser Kids, Angel Dear and InCity Boys and Girls among the top exhibiting brands.
PROJECT Las Vegas, home to top contemporary men’s and women’s brands, will host a range of education and experiences, including a panel with Buffalo Bills defensive end Kingsley Jonathan and Keion White, defensive end for the New England Patriots, on the intersection of sports and fashion and the ripple effects across pop culture.
Also celebrating an anniversary, Eckō Unltd marks a significant 30 years with co-founder Marc Eckō to share insights in a fireside chat about his journey and evolution as a founder.
Ad Infinitum, PROJECT’s curated space celebrating circularity and emphasizing the importance of sustainable practices within the fashion industry, returns featuring brands Willa Phoenix, A Perfect Jane and Outerknown, among others.
PROJECT Mens hosts the Cult of Individuality skate park and trick competition recognizing urban and streetwear styles key to the culture of PROJECT. Anticipated styles showcased at PROJECT Women’s include fortified comfort, restorative staples and tactile history featuring brands like Komodo, Blank Noir and Day & Mood, among others.
SOURCING at MAGIC Las Vegas brings together over 800 manufacturers and service providers with over 40 countries represented, convening educational sessions on factory selection, production planning and a panel for sustainable business strategies with Ben Hanson, Editor-in-Chief of The Interline and Camille Tagle, Co-Founder & Creative Director of FABSCRAP.
SOURCING commemorates the Lunar New Year with a parade on the show floor on February 14th followed by a festive happy hour, sewing and pattern workshops, astrology readings and more fun activations.
Collectively spearheading the future of fashion’s next generation of incoming professionals and creators, MAGIC, PROJECT and SOURCING in partnership with Diversity Org, a global nonprofit providing skills and resources to underrepresented student communities to obtain corporate, high-income careers. 100 local high school students will be immersed in a full day of educational topics straight from industry leaders, demonstrations of products and workshop sessions to further career development.
For more information or to attend as a retailer, visit findfashionevents.com. For more information about MAGIC, please visit: www.magicfashionevents.com. For more information on PROJECT LAS VEGAS, please visit www.projectfashionevents.com. For more information SOURCING AT MAGIC, please visit: www.sourcingatmagic.com.
Members of the media are encouraged to register for complimentary access to all three events for the chance to meet with designers and speakers of interest. MAGIC, PROJECT and SOURCING at MAGIC Las Vegas will be Feb 13-15, 2024. Early registration is available to accommodate special hotel rates and advance savings www.magicfashionevents.com.