AIR Media-Tech, a global company for digital-first creators, is staying ahead of the curve with their new collaboration Gyre, a continuous streaming service. Announced today, the partnership will strengthen and expand AIR’s capabilities to equip its partner creators with the industry’s most comprehensive suite of solutions. Digital-first creators now can re-cycle their pre-recorded videos and stream them 24/7 on digital platforms: YouTube, Twitch, Facebook, and Instagram.
As YouTube’s algorithms prioritize streams over regular videos, going live allows creators to grow faster and increase their income. The live stream format allows viewers to discover new content, thus driving new subscriptions for creators, bolstering both channel performance and monetization.
With Gyre, AIR partner creators can continuously loop existing, pre-recorded content automatically, 24 hours a day. Creators only need to upload the video to the Gyre server to start streaming it live from their channels immediately.
AIR started testing Gyre’s service in early 2022 on a range of its partner YouTube channels. After they showed a significant increase in performance, some of them by up to 40%, companies decided to join forces and create a long-term partnership.
For more information about the partnership, visit AIR Blog.
Gyre is a multi-streaming service for creating looped 24/7 streams from pre-recorded videos and running them on YouTube, Twitch, and Facebook. Founded in 2021, Gyre works with international media companies and creators of various types of content from 23 countries. To date, Gyre helped creators to generate 9B views, 500M hours, and $4.6M of additional income with looped streaming on YouTube only. The service aims to help recycle existing content, improve channel metrics and increase revenue.
Founded in 2010 by Ukrainian co-founders Sergii Bielousov and Stepan Mikhaylov, AIR Media-Tech is an international company helping digital-first creators grow faster and earn more on YouTube and beyond. AIR works with 3800+ creators from 44 countries AIR has been YouTube Certified partner since 2011. With the world-largest creator economy ecosystem, AIR is responsible for the growth of TOP YouTubers like Kids Diana Show, Vlad and Niki, and others.
Source: AIR, Gyre