Austin’s Waterloo Records Celebrates Grand Opening of New Location

Since 1989, Waterloo Records music lovers have visited their West 6^th and Lamar location to find the latest album drops. Now the iconic music store is relocating to a much larger spot just down the steet at 11^th and Lamar.

Waterloo’s new 9,500+ square foot store expands on the 43-year legacy of this Austin staple. It introduces new activations to support and celebrate creators, including new studios, gold record plating, a new live & taped performance space with state-of-the-art equipment, and much more.

To kick off the new store at 1105 North Lamar, Waterloo Records is hosting a grand opening on Saturday with a full day of celebrations from 9am-9pm. The day will be full of performances from famed DJs from the area, giveaways of concert tickets, gear and swag every hour, and a UT Tailgate in the back with local Austin food & bev brands.

WHO:

Caren Kelleher, Co-Owner of Waterloo Records (available for interviews)
Trey Waston, Co-Owner of Waterloo Records
John Kunz, Original Owner of Waterloo Records (available for interviews)
Staffers of Waterloo Records (select available for interviews)
The community
DJ Cassandra (Austin Music Awards Best DJ), DJ Protector (also a current Waterloo teammate) and DJ Mel (Obama’s DJ who was a former employee at Waterloo)

WHAT:

This Saturday, Austin’s legendary Waterloo Records & Video is officially opening the doors to its new home at 1105 North Lamar Blvd, and we’d love to have you come be a part of the next chapter of this Austin staple. The new store honors both the past, present and future and has been designed to celebrate all things sound & Austin music history. This includes:

WHEN:

Saturday, August 30th from 9am – 9pm CST

Morning (9am-11am): Lines around the block leading to opening, DJ Cassandra performance set, the first unveil of the new store to the community and gold record pressing
- *Secret* (shhhh) 10am: The State of Texas is presenting a Proclamation honoring John Kunz, the original owner of Waterloo Records, on the new performance stage
Mid-Day (11am-2pm): UT Tailgate in new backspace, continued store traffic and gold record pressing
Afternoon (3pm): DJ Projector performance
Evening (5pm): DJ Mel performance

WHERE:

1105 North Lamar, Austin Texas (between 10th & 12th streets)

VISUALS:

Lines of the community waiting to get into Waterloo Records
Shoppers seeing the new store for the first time
In-house lacquer cutting – a critical first step in making a vinyl record
Genuine 24-karat gold and platinum vinyl, made for artists and also superfans who want to own a unique piece of music memorabilia
A new podcast studio, available to rent by local and visiting creators.
The opening of Waterloo Sound, a Dolby Atoms spatial audio mixing studio designed by Grammy-winning engineer, Chad Franscoviak, which will be available for rent by mixing engineers.
A world-class selection of vinyl records, CDs, cassettes, DVDs, and Blu-Ray worthy of any collection
A new in-store stage built with a piece of Austin music history – flooring from the original Austin City Limits Studio 6A stage, generously donated by KLRU.
Live performances & tapings with state-of-the-art A/V gear, offering artists a professional-grade in-store experience… and content for the rest of us to enjoy!
A new bar for beer, wine and coffee – and café seating – to enjoy while you shop!
DJs mixing and performing throughout the day
On-camera interviews with Caren Kelleher, John Kunz, and staff members