The L’Oréal Group Reveals New AI Beauty Tech at CES 2022

Courtesy of L’Oréal

The L’Oréal Group, the world’s largest cosmetics company, unveiled its latest beauty tech innovations to reinvent the entire haircoloration category with two breakthrough innovations powered by technology at CES 2022. Colorsonic is a lightweight, handheld device that uses an innovative, mess-free process to mix haircolor and apply it evenly, delivering consistent haircolor results for consumers at home. Coloright, an AI-connected haircolor system for salon stylists that uses Virtual Try-on to project desired shades, and an algorithm that leads to an on-demand, customized haircolor with more than 1,500 custom shades possibilities.

After the pandemic hit, consumers experienced the challenges of an at-home haircoloring process that has remained virtually unchanged for decades, namely the messiness of hair dye and the difficulty of applying haircolor to hard-to-reach places.

Developed in response to these consumer needs and refined over a five-year period, Colorsonic uses a custom mixer mechanism to combine a precise amount of developer and formula to create a haircolor. The device then dispenses the right dose of haircolor and applies it to the hair via an oscillating nozzle of bristles as they move in a zigzag pattern to evenly distribute it on the hair.

L’Oréal Colorsonic Five Steps Include:

  • Select a haircolor out of 40 shades on the Colorsonic website. The ammonia-free haircolor kit is conveniently shipped directly to homes.
  • Load color cartridge into device for on-demand color mixing. The color and developer are kept separate until the device is turned on, a critical component to preserving the color and keeping it fresh.
  • Brush device from roots to ends for uniform color application. The oscillating nozzle—tested rigorously to prevent leaking, over saturation, and dripping—moves 300 times per minute to effectively cover hair quickly. An attachment is also included for those with long hair (shoulder length or longer).
  • Wait 30 minutes. Then rinse, style, and go.
  • Remove cartridge from device and store the remaining color, for easy touch-ups anytime. The cartridge system allows Colorsonic to store the remaining color for touch-ups and gray coverage.

The unveiling of Colorsonic is a continuation of L’Oréal’s commitment to delivering exceptional personalized beauty experiences rooted in sustainability. Features that reflect this commitment include:

  • Post-Consumer Recycled Plastic: Colorsonic is a reusable device with a recyclable formula cartridge that uses less plastic per application than home box haircolor.
  • Reusable Gloves: Existing at-home haircolor includes single-use gloves in every box. Colorsonic replaces single-use gloves with gloves that can be reused up to 10 times and are high-performing in protection.
  • Reduced Shipping Packaging: The Colorsonic device and color cartridges are shipped in certified recyclable paper mailers.

L’Oréal is also focused on the next evolution of the salon haircolor experience and also unveiled Coloright is an AI-connected haircolor system for salon stylists that creates on-demand, customized haircolor during CES. It puts innovation in the hands of professional colorists and customizes salon haircolor experience powered by a patented algorithm to offer more precise colorations.

The machine features a reader, which analyzes the client’s hair, measuring factors that influence color’s effectiveness, including haircolor, gray percentage, length, and density and a dispenser that contains dry beads consisting of hair dye, accompanied by cartridges of base creams, developers and diluters. Together, these dispensed components create a personalized haircolor recipe. The ultra-precise machine dispenses all the components of the formula and, in total, Coloright can provide more than 1,500 custom possibilities. 

L’Oréal plans to launch Colorsonic to consumers in the U.S. beginning in early 2023. To learn more please visit:

About L’Oréal                                                                 

L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 35 diverse and complementary brands, the Group generated sales amounting to 27.99 billion euros in 2020 and employs 85,400 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. L’Oréal sets out ambitious sustainable development goals across the Group for 2030 and aims to empower its ecosystem for a more inclusive and sustainable society.

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Source: L’Oréal, CES