THE EXPERIENCE by Dell Technologies at SXSW 2018

Austin is Dell’s hometown so it was only appropriate to have a large presence at South By Southwest (SXSW) 2018. This is not surprising as Dell also had a huge presence at CES 2018 this year launching the below products.

  • XPS 13 with InfinityEdge 4K display in stunning Rose Gold and Alpine White color combo
  • New XPS 15 2-in-1 with 8th Gen Intel® Core™ processor with Radeon™ RX Vega M graphics
  • New Dell Mobile Connect software wirelessly integrates smartphones and Dell PCs
  • New Alienware Command Center manages gaming environment and unlocks full rig performance
  • Alienware and Dell technology power first eSports training centers for Team Liquid
  • Updated Latitude portfolio delivers more productivity for mobile professionals

The one question on most of the technology reporter’s minds was: “Where was HP at CES 2018 or SXSW 2018?” They were almost nonexistent for both events oddly.

Dell, however, beefed up their “THE EXPERIENCE at SXSW” venue making it one of the most attended out of Dell’s previous years at SXSW. THE EXPERIENCE at SXSW had 17 different events that ranged from Alienware virtual reality gaming, discussions on women entrepreneurs, public policy, Dell Policy Hack, the pact of artificial intelligence on cybersecurity, and a display of their 8K monitors.

During SXSW, Dell, also powered five Academy Award-winning films for visual effects, helped musicians with their live electronic performance and introduced entrepreneur and artist Kathryn Zaremba that gave renewal in wallpaper popularity. Zaremba uses her Dell Precision All-in-One to draw and cut out shapes then digitizes them for her wallpaper. “I manipulate the shapes in Adobe Photoshop and Adobe Illustrator to make wallpaper that is uniquely me for clients” says Zaremba.

Dell also had photographer Benjamin Von Wong build a portal out of thousands of circuit boards. He built the portal from 4,100 pounds of e-waste which is the approximate amount of e-waste an American might use over their lifetime. E-waste materials used in the photo shoot were collected from Dell’s recycling programs, Dell Reconnect and the Asset Resale and Recycling Services, and were recycled back into our Closed-Loop Recycling Process. With a project this large there was definitely an immediate need for a team to help Benjamin Von Wong build the portal.

“Fifty volunteers came over the course of 10 days to help us sort through all the materials that we borrowed,” Von Wong shared in his blog post. “We found our volunteers on Facebook, Twitter and Instagram. Some, drove from as far as 12 hours away to be a part of the project, working over 10 hours a day… including evenings and weekends!” Here’s a great video that shows their challenges faced building the portal:

Benjamin Von Wong’s #RethinkRecycleRevive project promotes the importance of e-recycling through extraordinary art created by ordinary e-waste.

There were so many other great things I checked while at THE EXPERIENCE at SXSW. To view the “THE EXPERIENCE at SXSW on demand library click here.


Source: Dell, THE EXPERIENCE, Benjamin Von Wong, Kathryn Zaremba, SXSW