Trollbeads Kick-Off 10th People’s Bead Competition

Trollbeads is a Danish family-owned jewelry brand that invented the original bead-on-bracelet concept. This year is Trollbeads 10th time they host the People’s Bead event. People’s Bead is a bead inspired by people, designed by people, and selected by people. People’s Bead is one of their most popular and unique events where the general public can become a Trollbeads designer.

In celebration of the 10th People’s Bead Event, Trollbeads kicks off the year’s People’s Bead event by asking you to vote for the theme of the year. New this year, Trollbeads has asked the previous winners of People’s Bead to come up with suggestions for the theme. Their question in regards to the theme include; what would you like to see or maybe design yourself?

The voting period for the theme is from March 5th – March 12th 2018. To vote please visit: Also, for the first time this year YOU can decide the winning bead all the way! See timeline below.

How to Become a Designer:

  • Starting March 19th Sign in and go to your profile on
  • Just check the box “I want to design and vote”
  • Now you are ready to participate

There are many ways to create your bead design: craft your bead in clay or wax, sketch it on paper, or produce a design in Photoshop, whatever works best for you. Remember to show how the bead is placed on a bracelet and make sure you consider and show where the chain goes through. The hole is approx. 4 mm wide, and this needs to be incorporated in your design in correct proportions. Please show them your design from more than one angle. You can upload up to 4 different images of your design to help illustrate.

  • Upload your design image(s) and tell us what inspired you and why this spectacular design is the perfect expression of the theme.
  • When people visit your design page, they have the chance to give it a boost. In the finals people will be able to see, how many boosts a design has received.
  • When you have uploaded your design, it is time to show it to as many as possible. They can sign in to boost your design. Share it on your various social media accounts.

The winner is announced on August 24th, and the winning bead is released in stores and online on September 7th 2018. The winning artist will become part of the Trollbeads family of talented artists and designers. The winner will also receive a $5,000 designer’s fee and the winning bead created in 18k gold!
How to be on the People’s Bead Jury:

Voting begins on April 11th and ends April 27th. When the voting period begins sign up to be on their site located here:

Voting consist of two rounds, see below.

  • Round 1: Vote for the 24 finalists.
    From all the submissions you will first be asked to vote for your favorite entries and be part of selecting the top 24 designs which will go into the final shortlist.
  • Round 2: Vote for your 3 favorites.
    They will now have a shortlist of the top 24 favorite submissions, and we’re now asking you to vote one final time to find the winner. You can vote for your top 3.
    In both rounds, you will be able to see if a design is boosted and how much. To give you an idea of what the judges are looking for below are the winning beads for the past 3 years.

2017: Dancing Dragons by Lily Sun, Hong Kong. Theme: My Happy Bead.2016: Celebrate Life by Giuseppe Di Meo, Italy. Theme: Celebration.2015: Tropical Travels by Amanda White, United Kingdom. Theme: Passions.For more information about the People’s Bead Event please visit:

Good Luck to all those entering their beads into the competition!


About Trollbeads

Trollbeads, a Danish family-owned jewelry brand, was established in 1976 and invented the original bead-on-bracelet concept. At the core of the brand lies self-expression through 600 different beads in silver, gold and glass and gemstones. Trollbeads jewelry is available in more than 30 countries through the company’s own flagship stores, independent retailers, and online at

Source: People’s Bead, Trollbeads