Announced digitally, the TATRAS New Spring/Summer 2021 “EMOTIONAL” Collection carries a strong message of encouragement to pursue light and hope that we will never lose sight of, something we need to be reminded especially during these challenging times. The “EMOTIONAL” element has been expressed from the use of eyes and body language throughout the film.
Set in a desert (or Mars) with only few vegetation, the video reminds us of a new foreign world that has not been explored yet. In the vast, beautiful, and harsh nature, we will find ourselves in loneliness while feeling the need of human interaction.
TATRAS Spring/Summer collection showcases the beauty of molding, materials, and graphics created and built by the power and energy of human connection, respecting all the individuals and their identities.
The jacquard knitting pattern and the drape designare inspired by traditional folk costumes, representing their evolution. Styles and materials have been designed to allow the garments to be used in any climatic condition, such as sandstorms or very strong winds. The garments printed on linen, with a light but resistant texture, represent the designs of an oasis, a symbol of hope and life, to move strongly towards a new future.
The history of TATRAS began in 2006 as a great entrepreneurial dream. In just 10 years the brand created a place for itself in the international market for high-end down jackets, developing a perfect synergy between product, communication and distribution. To learn more please visit: https://tatras-official.com/tatras-story.
Source: TATRAS, Totem