Kicking off Paris Fashion Week, today NEHERA unveiled their Spring/ Summer 2021 collection with a video premiere. “Rite of Nature” is an ode to the subtleties and intricacies of the dressing rituals for the
reconnection with nature.
With the new collection, NEHERA celebrates the passing from the oppressive indoors to the liberating outdoors.
The NEHERA woman wants to experiment with the favorite pieces of wardrobe that were not touched for months, to enjoy the tactile pleasure of high-quality fabrics, to step barefooted on the grass, to breathe in, to breathe out.
That is why the collection welcomes a broad expression of attitudes, from simple and civil to experimental, expressive styling to creative layering.
Whereas the pre-collections dominant inspiration comes from the folk underwear skirt and the way it was traditionally stored: twisted and belted and stored in the drawer.
The SS2021 collection turns its attention to the upper and outer layers of clothing and dressing rituals.
The collection employs more decorative motifs while reiterating the “Less is beautiful” as the central signature of the brand.
The essence of NEHERA is functional comfort. Relying on creativity and innovation to create exceptional fashion that remains elegant, regardless of the evanescent trends. In a fashion world obsessed with More, NEHERA uncovers the beauty in Less. With a twist.
The timelessness of the designs is reflected in the quality of materials. Along with local craftsmen, every fiber is carefully reviewed to match the most rigorous sustainability benchmark.
NEHERA’s culture champions spontaneity, vitality, and sustainability, while the creations feel grounded and unassuming. Removing the unnecessary, and the superfluous to reveal graceful designs that are honest, unique, and quietly compelling.
NEHER A is an independent Slovak brand that revived the heritage of the famous Czechoslovak brand that flourished in the 1930s and made history worldwide in the integration of design, production, and retail. The artisanal tradition of the Czechoslovak textile industry goes back to the first ready-to-wear factory established in 1868, mainland Europe in Prostejov, Moravian hometown of Jan Nehera.
To learn more about NEHERA please visit: https://www.nehera.com/.