Sure Petcare Launches SureFeed® Microchip Pet Feeder Connect

Announced today, Sure Petcare, the pet technology specialist, launched their next generation of the best-selling the SureFeed® Microchip Pet Feeder which monitors the eating behavior of pets. The next generation SureFeed® Microchip Pet Feeder Connect monitors how much and when a pet eats, sending real-time updates directly to the pet owner’s phone. The new product also features integrated scales, which enable owners to provide accurate food portions to their pet at every meal.

The SureFeed Microchip Pet Feeder Connect records the time and weight of food consumed by a pet each time they eat from the feeder, reporting it directly to the Sure Petcare app. The SureFeed Microchip Pet Feeder Connect also enables owners to personalize their pet’s feeding regime to suit their unique needs. By using the app, pet owners can specify the weight of a food serving for their pet. Once completed, every time they add food to the bowl, the integrated scales will weigh the food and LEDs on the front of the feeder will indicate when the correct portion weight has been reached.

Did you know almost 60 percent of US cats share their home with another feline friend, while many of them also cohabit with a dog? The SureFeed® Microchip Pet Feeder Connect is ideal for multi-pet households, as the product uses a pet’s identification microchip, or Sure Petcare collar tag, as a unique “key,” allowing only authorized pets to access the food in the bowl. Preventing food stealing by other pets in this way not only leads to more harmonious mealtimes but also makes the SureFeed Microchip Pet Feeder Connect a must-have for the many households where pets are on either prescription diets or weight management programs.

Once connected to the Sure Petcare app via the Hub (sold separately) owners can:

  • Monitor food consumption: See how much, how often and for how long their pet eats, to get a comprehensive view of their pet’s eating patterns.
  • Receive detailed insights: Notice changes in feeding behavior which may be early indicators of illness or behavioral issues.
  • Set and manage accurate food portions: Set the portion size and type of food to be served for up to two types of food (e.g., wet and dry). Once portion sizes have been set up in the app, the product’s integrated scales weigh food as it is added to the bowl.
  • Gain peace of mind: Check their pet was last fed and how much food is left in their bowl. This provides great peace of mind when owners are away from home.
  • Connect with family and friends: Share access to the app with friends and family, which is ideal for pet sitters and day-to-day care.
  • Use with existing Sure Petcare “Connect” products: Each hub can connect up to 10 devices within the same household, enabling pet owners to manage all of their Sure Petcare “Connect” products from the same app account. The Hub also is compatible with the SureFlap® Microchip Pet Door Connect and SureFlap® Microchip Cat Flap Connect.

SureFeed® Microchip Pet Feeder Connect Features:

  • 1 x single food type bowl and bowl supports
  • 2 x half bowls and bowl supports (to be used together when feeding two different types of food)
  • 1x mat (to collect food spills)
  • 1x Sure Petcare RFID Collar Tag (for non-microchipped pets)
  • Works with all common identification microchips
  • Stores up to 32 pet identities in memory
  • Powered by 4 x C batteries. Typical battery life: 6+ months
  • 3-year warranty

The Sure Petcare Hub can be purchased separately but required to connect the Microchip Pet Feeder Connect with the Sure Petcare app. It connects up to 10 devices within the same household and compatible with the SureFlap Microchip Cat Flap Connect or Microchip Pet Door.

The Sure Petcare app is available for free download on the App Store (iOS 9 or later) and Google Play (Android 4.4 or later). The Sure Petcare web app is available at Desktop requirements: latest version of Safari, Chrome, Firefox or Internet Explorer on Mac OS X v10.9 or later and Windows 7 or above.

The SureFeed® Microchip Pet Feeder Connect is available to purchase online across the U.S. at MRSP: $179.99, and in the coming weeks from leading pet retailers. The Hub is sold separately MRSP:$72.80.


Source: Sure Petcare